Social Media Specialist

• Develop and implement innovative social media strategies aligned with brand goals across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Create engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools like Hootsuite and Buffer to ensure consistent posting and engagement.
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activities.
• Execute targeted advertising campaigns on Facebook and other platforms to increase reach and conversions.
• Collaborate with the marketing team to ensure cohesive branding and messaging across all digital channels.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and optimize strategies.

Do you have experience in TikTok?, We are looking for an energetic and detail-oriented Social Media Specialist to elevate our online presence and engage our community across various digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive brand awareness and growth. Your creativity and strategic thinking will be essential in shaping our digital voice and connecting with our audience., * Proven experience in social media marketing, content creation, or digital marketing roles.

• Skilled in graphic design, video editing, photography, and proofreading for high-quality content production.
• Familiarity with social listening tools, public relations practices, and relationship management techniques.
• Excellent communication skills with an eye for branding consistency across all digital touchpoints. Join us as a Social Media Specialist to help shape our brand’s story online! Bring your creativity, strategic mindset, and passion for digital marketing to make a meaningful impact in the beauty education industry.

Hair School is a well-established educational institution with over 30 years of experience, dedicated to providing high-quality training in the beauty industry. We are now seeking an individual that is experienced with all Social Media Platforms seeking passionate professionals to join our team.