Ticketing Lead

• Collaborating with senior executives to develop and execute a comprehensive ticketing and marketing strategy that supports ticket sales, brand awareness, and overall attendance goals. Duties will include the following:
• Conducting research-based analysis of target audiences and their preferences, including the use of data insights, focus groups, polling, and market trends.
• Leading the development of the festival’s branding program, including storyboard and brand ID package, which reflects the values and tone of the festival’s core message.
• Overseeing the creation of digital content and brand assets, including website, mobile applications, social media, and other digital platforms.
• Developing and executing an integrated digital, social, and traditional media campaign leveraging both paid and earned media opportunities, to drive overall marketing goals, particularly a late January pre-sale and on-sale announcement.
• Overseeing the earned media program to support visibility and audience engagement.
• Planning and executing aggressive advertising campaigns designed to meet ticket sales targets, including achieving a full sell-through by July 30, 2026.
• Developing and implementing sponsor activation and integration strategies in coordination with partnership teams.
• Managing budgets, timelines, and overall campaign execution.
• Utilizing data and analytics to monitor campaign performance and provide regular reporting and strategic recommendations.
• Identifying and implementing new and emerging marketing technologies to expand reach and engagement.
• Developing cross-promotional opportunities.
• Building and maintaining strong relationships with external jazz and arts organizations to expand audience reach and engagement opportunities.
• Identify new audiences to engage with through the help of external organizations, sharing offers and discount codes when appropriate.
• Liaise with sponsors to ensure partnership marketing requirements are met, including sharing key marketing assets as requested.
• Social media
• Leading social media strategy and execution across all platforms, including Facebook, Twitter, Instagram, TikTok, and LinkedIn, to drive engagement and ticket sales.
• Ensuring that tone, visual identity, and messaging remain consistent with festival branding across all channels.
• Monitoring and analyzing digital performance metrics to continuously optimize content and campaigns.
• Digital Advertising
• Implementing, monitoring, and optimizing digital advertising campaigns across platforms such as Google and Meta.
• Managing digital banner campaigns across partner platforms and festival channels.
• Serving as the primary point of contact for external partners executing digital campaigns on festival channels.
• Creating and executing a multi-channel marketing campaign that may include:
• Collaborating with the livestream and content teams to align marketing and broadcast efforts.
• Providing ongoing analysis and reporting to measure effectiveness and guide strategic adjustments.

We are building the inaugural team behind a new cultural moment in Los Angeles.

This is a rare opportunity to shape something from the ground up alongside artists, community leaders, and world-class partners

What you’ll own (How Revenue Moves)

• Evaluating and selecting the ticketing platform in partnership with leadership.
• Designing and implementing ticketing strategy, including pricing tiers, packages, and release cadence.
• Building and managing on-sale timelines from initial announcement through festival execution.
• Overseeing ticket inventory, holds, artist allocations, and partner requirements.
• Collaborating with marketing and digital teams to optimize conversion and sales performance.
• Monitoring ticket sales performance and making strategic recommendations to improve results.
• Ensuring accurate reporting, tracking, and financial reconciliation.
• Coordinating with operations teams to manage box office and on-site ticketing execution.
• Developing scalable systems and processes to support future festival growth., * Smooth and successful on-sale processes.
• Clear visibility into ticketing revenue and performance.
• Strong ticket sales and sell-through.
• Minimal operational or financial surprises.
• Positive experiences for artists, partners, and attendees.

Do you have experience in Sales strategy?, * Experienced in live events, venues, or festivals.

• Familiar with and connected to independent ticketing platforms.
• Equally strategic and detail-oriented, with the ability to execute at a high level.
• Experienced in demand forecasting and sales performance analysis.
• Able to operate with urgency, particularly around on-sale moments.
• Familiar with access, VIP, and group sales structures.
• A strong communicator across marketing, finance, and production teams.
• Comfortable making recommendations and presenting to executive leadership.

The Los Angeles Jazz Festival is seeking a Ticketing Lead to support the Marketing team for the inaugural 2026 Los Angeles Jazz Festival in August 2026. The selected candidate will be responsible for developing and executing a cohesive and effective ticketing strategy and marketing campaign that supports brand partnerships, drives consumer awareness, and achieves overall ticketing and attendance goals.

About The LA Jazz Festival

The LA Jazz Festival is a bold new entry into the global jazz festival market. Featuring 17 days of music, art, fashion, food, culture, presented throughout Los Angeles County and culminating with a breathtaking weekend featuring a 4-stage Caribbean Street Festival and two weekend days on Dockweiler beach during the height of LA’s warmest and best coastal climates. The LA Jazz Festival will harness the destination lifestyle approach featuring 25 free concerts in parks, a full youth jazz camp, a two day jazz conference, a fashion show and two days of coastal cultural tours to tell the history of coastal racial pushout as well as celebrating coastal enthusiasts of color. At its core, LA Jazz Fest will feature a world-class line-up that creatively curates “jazz to Hip Hop and everything in between”. Musicians from around the world will play at multiple venues while keeping the majority of tickets free. Los Angeles is the sports and entertainment capital of the world and soon will join leading cities globally in hosting a dynamic, multi-dimensional music and cultural festival which supports area youth and promotes coastal protection.