World Congress 2026 Europe • Jul 9, 2026 • Session details

The integrated AI experience: A New Paradigm in an Agentic World

Loredana Crisan , Markus Rautert , Stefan Ostwald , Anna Heim

Is your product ready for autonomous AI agents? Traditional human-centric design is now obsolete. Discover how human taste remains your ultimate brand differentiator in an automated world.

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Matching moments

3:07 min

Adapting product design for proactive and agentic AI

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