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World Congress 2026 Europe • Jul 9, 2026 • Session details

Tech as a Profit Center – Maximizing P&L Impact by Research Funding and Capitalization

Henriette Brune

Henriette Brune reveals how to transform engineering into a cash-driving profitability lever. Learn to use research funding and asset capitalization to directly boost your bottom line.

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#1 about 3 min

Shifting engineering work from cost to profit

Financial instruments can lift research and development investments from pure expenses to potential profit drivers.

#2 about 2 min

Understanding research grants and intangible asset capitalization

Research allowances generate cash returns while asset capitalization improves balance sheet metrics by valuing engineering efforts.

#3 about 3 min

Redefining daily engineering challenges as valuable research

Building customized technology for novel business models qualifies as research even outside traditional laboratory environments.

#4 about 3 min

Translating technical milestones into funding application terminology

Bridging the gap between engineering metrics and finance requirements demands specialized framing of technical uncertainty and novelty.

#5 about 2 min

Leveraging grant opportunities early in company growth

Government programs favor smaller enterprises, making it critical to build application habits before scaling limits eligibility.

#6 about 3 min

Reconciling agile software development with traditional accounting

Intangible asset capitalization requires restructuring continuous deployment workflows into discrete financial projects with specific timelines.

#7 about 3 min

Overcoming challenges in tracking cross-departmental software assets

Establishing accurate timelines and determining contributor allocations retroactively for continuous development assets proves highly difficult.

#8 about 3 min

Automating financial documentation using engineering workflow data

Extracting work logs directly from project management and code repository tools reduces disruption while satisfying audit requirements.

#9 about 2 min

Documenting research compliance concurrently with engineering work

Establishing monthly habits to match work with financial criteria prevents the painful process of retroactive reconstruction.

#10 about 3 min

Utilizing artificial intelligence to scale financial asset classification

Translating agile development into accounting standards becomes significantly easier by assisting workflows with large language models.

#11 about 3 min

Navigating application timelines and optimizing payout schedules

Aligning research grant submissions with state authority windows and internal tax declarations ensures more predictable cash returns.

Matching moments

2:31 min

Adopting successful FinOps practices from major tech companies

Christian Grieger Christian Grieger · Europe 2026 Virtual

3:09 min

Reevaluating engineering careers at major technology corporations

Chris Heilmann +2 · LIVE

5:30 min

Translating technical improvements into measurable business value

Hendrik Lösch Hendrik Lösch · World Congress 2026 Europe

3:57 min

Pitching internal tooling investments to executive management

Xavier Portilla Edo · LIVE

1:06 min

Securing enterprise funding to refactor unscalable procedural shortcuts

John Bettiol · World Congress 2022

3:14 min

Securing architectural investment time on understaffed software engineering teams

Simon Lasselsberger · World Congress 2021

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