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World Congress 2024 • Aug 20, 2024 • Session details

The Power of Developer Communities

Angie Jones , Rajeev Rajan , Scott Hanselman , Sead Ahmetovic

Leaders from Atlassian, Microsoft, and Block prove that authentic developer communities are strategic pillars for product-led growth. Learn how genuine knowledge sharing accelerates careers and breaks enterprise silos.

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#1 about 6 min

Origins and personal definitions of developer communities

How shared struggles with early programming concepts foster long-term developer advocacy.

#2 about 4 min

Building corporate developer communities and ecosystems

Empowering independent creators through extensible platforms drives organic enterprise traction.

#3 about 4 min

Balancing enterprise business goals with community value

Providing upfront educational resources builds organic brand affinity without aggressive marketing.

#4 about 5 min

Experience requirements and empathy in developer relations

Why deep software engineering backgrounds are vital for authentic technology advocacy.

#5 about 5 min

Leveraging trust to launch new developer communities

How strong personal reputations and technical honesty overcome historical corporate skepticism.

#6 about 6 min

Embracing open source and open toolchains for growth

Shifting toward platform-agnostic development models accelerates adoption by breaking down walled gardens.

#7 about 6 min

Owning content and democratizing the developer experience

Why maintaining personal blogs outlasts algorithmic platforms while democratizing technical literacy.

Matching moments

3:06 min

Building authentic developer community touchpoints

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

2:55 min

Transitioning from engineering to developer advocacy

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

3:23 min

Building diverse and inclusive developer event communities

Mike Swift · Coffee With Developers

1:07 min

Transitioning into developer relations to blend coding and community

Nacho Iacovino · World Congress 2021

3:23 min

Leveraging developer communities to accelerate learning and debugging

Lucia Cerchie · LIVE

2:36 min

Preserving developer communities in an AI era

Jen Looper Jen Looper · Europe 2026 Virtual

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