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World Congress 2024 • Aug 20, 2024 • Session details

Software defines the vehicle: Why customers and developers will love cars even more

Peter Bosch

The automotive future isn't defined by rigid hardware, but by adaptive software pipelines. Discover how AI-driven architectures are turning cars into the ultimate scale game for developers.

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#1 about 2 min

Convergence of automotive traditionalists and technology companies

How legacy automakers are transitioning into tech companies while traditional tech firms struggle to enter the car market.

#2 about 2 min

Current state of software integration in modern vehicles

An overview of existing digital features like automated lane changes, augmented reality, and voice assistants powered by artificial intelligence.

#3 about 4 min

Redesigning vehicle architecture for the digital lifestyle

Overcoming the limitations of physical integration by creating global software ecosystems that support gaming, remote health, and autonomous mobility.

#4 about 7 min

Adopting a software-first approach to vehicle development

Reversing traditional hardware manufacturing pipelines to prioritize customer experience, software architecture, and continuous over-the-air updates.

#5 about 5 min

Centralizing compute capabilities for advanced vehicle features

Replacing distributed control units with central computing architectures to enable faster connectivity, artificial intelligence processing, and customized passenger environments.

#6 about 3 min

Enhancing automated driving through swarm data processing

Utilizing machine learning and data collection from production models to simulate corner cases and improve software trajectories.

#7 about 5 min

Building strategic software partnerships and joint ventures

Moving away from black-box supplier models by co-developing autonomous stacks and modern architectures with global technology leaders.

#8 about 2 min

Embracing open source communities and scalable vehicle mobility

Leveraging open-standard projects and real-time operating systems to accelerate automotive digital transformation on a massive scale.

Matching moments

2:36 min

Transitioning from hardware to software-defined vehicle architectures

Henning Harbs · World Congress 2023

2:55 min

Transforming automotive mobility with software and intelligence

Maxim Lebold +1 · World Congress 2023

2:20 min

Introduction to software driven vehicle manufacturing

Rahima Yakoob · World Congress 2023

9:13 min

Tackling functional complexity with localized vehicle electronic architectures

Hans-Jürgen Eidler · LIVE

8:36 min

Global mega-trends driving automotive software evolution

Georg Kühberger +1 · LIVE

2:52 min

Transforming modern hypercars into connected digital network platforms

Denis Grahovac · World Congress 2021

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