WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2025 • Aug 20, 2025 • Session details

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Katrin Lehmann , Magnus Östberg

Mercedes-Benz is rewriting 130 years of automotive legacy. Software and AI are now their foundational horsepower. Discover how 200 petabytes of data drive this software-defined vehicle revolution.

Pause
Mute Enter Fullscreen
#1 about 3 min

Launching the first software-defined dynamic vehicle experience

Water-cooled computing powers immersive digital experiences and over-the-air upgrades in modern vehicles.

#2 about 1 min

Separating hardware and software with a service-oriented architecture

A cloud-based operating system enables continuous rollout of digital vehicle features independently from automotive hardware lifecycles.

#3 about 2 min

Enhancing in-car virtual assistants with generative AI models

Integrating multimodal neural network models improves natural language understanding and drastically increases voice assistant usage.

#4 about 4 min

Transitioning automated driving to neural networks and model-based perception

Utilizing massive datasets and upgraded compute capabilities allows autonomous systems to handle complex urban traffic without rigid programmatic rules.

#5 about 5 min

Aligning enterprise workflows to support continuous software delivery

Breaking down historical silos between information technology and research teams facilitates rapid software updates alongside strict regulatory compliance.

#6 about 4 min

Integrating artificial intelligence across the automotive production lifecycle

Automated defect detection, technical compliance checks, and intelligent customer routing streamline operations throughout the corporate supply and distribution chain.

#7 about 2 min

Empowering developers through continuous learning and modern programming tools

Equipping engineering teams with automated coding assistants and dedicated training time fosters a proactive culture of data-driven innovation.

Matching moments

2:55 min

Transforming automotive mobility with software and intelligence

Maxim Lebold +1 · World Congress 2023

3:16 min

Driving developer productivity with AI in automotive tech

Mike Butcher Mike Butcher +3 · World Congress 2024

2:20 min

Introduction to software driven vehicle manufacturing

Rahima Yakoob · World Congress 2023

6:43 min

Adopting a software-first approach to vehicle development

Peter Bosch Peter Bosch · World Congress 2024

2:21 min

Introduction to machine learning in the automotive industry

Jan Zawadzki · LIVE

1:47 min

Current state of software integration in modern vehicles

Peter Bosch Peter Bosch · World Congress 2024

More from World Congress 2025

GenAI Security: Navigating the Unseen Iceberg thumbnail
24:33
11 months ago

GenAI Security: Navigating the Unseen Iceberg

Maish Saidel-Keesing

Behind the Code: How Women Are Powering the Future of AI thumbnail
30:28
about 1 year ago

Behind the Code: How Women Are Powering the Future of AI

Alexandra Wudel, Laura Moritz, Madalina Florean

The AI Hype Filter: What’s Real, What’s Investable, What’s Noise? thumbnail
28:12
about 1 year ago

The AI Hype Filter: What’s Real, What’s Investable, What’s Noise?

Justus Lumpe, Konstantin Vinogradov, Nils Eiteneyer, Stephan Wirris

AI in Leadership: How Technology is Reshaping Executive Roles thumbnail
28:19
about 1 year ago

AI in Leadership: How Technology is Reshaping Executive Roles

Bernd Datler, Jasmin Kaiser, Jeff Hausmann, Sonja Alvarez

The AI-Ready Stack: Rethinking the Engineering Org of the Future thumbnail
28:09
about 1 year ago

The AI-Ready Stack: Rethinking the Engineering Org of the Future

Alex Laubscher, Jan Oberhauser, Keno Dreßel, Mirko Novakovic

AI Sovereignty: What Does It Take? thumbnail
29:13
about 1 year ago

AI Sovereignty: What Does It Take?

Boris Hecker, Clemens Wasner, Robin Hermann, Sonja Alvarez

Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 24, 2026 · 16:10–16:40

Mainstage

The future of workforce, at high speed

Daniela Dimitrova

Vice President IT, CIO at Mercedes-Benz North America

Daniela Dimitrova
Open session

World Congress 2026 North America

September 25, 2026 · 14:10–14:40

Stage 1

The Broken Rung: How AI is Rebuilding Software Development from the Ground Up

Tomislav Tipurić

Chief Technology Officer, Nephos

Tomislav Tipurić
Open session

World Congress 2026 North America

September 23, 2026 · 10:00–17:00

Stage 11

Building Stuff with GenAI - The Open Minded Workshop beyond OpenAI

Andreas Erben

CTO for Applied AI and Metaverse at daenet

Andreas Erben
Open session

World Congress 2026 North America

September 24, 2026 · 16:10–16:40

Stage 6

The Reality of AI Adoption in Enterprises

Priyanka Vergadia

Cloud and AI expert @Microsoft, previously lead Devrel @Google

Priyanka Vergadia
Open session

World Congress 2026 North America

September 24, 2026 · 16:50–17:20

Mainstage

Building AI Products vs. Building With AI

Aparna Dhinakaran, Rukmini Reddy, Tamar Bercovici

Aparna Dhinakaran
Rukmini Reddy
Tamar Bercovici
Open session

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth

Related videos

Inside Mercedes-Benz: 140 Years of Heritage meet AI thumbnail
21:03
World Congress 2026 Europe • 2 months ago

Inside Mercedes-Benz: 140 Years of Heritage meet AI

Daniel Geisel, Jens Petersohn

Software defines the vehicle: Why customers and developers will love cars even more thumbnail
27:17
World Congress 2024 • about 2 years ago

Software defines the vehicle: Why customers and developers will love cars even more

Peter Bosch

Inside Mercedes-Benz: How CIO Katrin Lehmann is Empowering 5,000 Developers and Driving Digital Change thumbnail
43:55
Coffee With Developers • about 1 year ago

Inside Mercedes-Benz: How CIO Katrin Lehmann is Empowering 5,000 Developers and Driving Digital Change

Katrin Lehmann, Sead Ahmetovic

How Machine Learning is turning the Automotive Industry upside down thumbnail
26:55
LIVE • almost 6 years ago

How Machine Learning is turning the Automotive Industry upside down

Jan Zawadzki

Developing an AI.SDK thumbnail
38:12
World Congress 2021 • about 5 years ago

Developing an AI.SDK

Daniel Graff, Andreas Wittmann

How to develop an autonomous car end-to-end: Robotic Drive and the mobility revolution thumbnail
1:18:27
LIVE • about 6 years ago

How to develop an autonomous car end-to-end: Robotic Drive and the mobility revolution

Ulrich Wurstbauer, Mohamed Nassar

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.