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World Congress 2026 Europe - Virtual Stage • Jun 30, 2026 • Session details

The age of agency: When products start to think and act

Madalena Costa

What happens when products stop waiting for clicks and start thinking for themselves? Discover how to build autonomous, trust-driven adaptive experiences using the beehive model.

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#1 about 5 min

Shifting from predictable user flows to adaptive experience loops

Traditional software requires manual operation, whereas adaptive interfaces learn continuously from user data to personalize everyday features.

#2 about 3 min

Using a beehive analogy for distributed artificial intelligence

Designing for emergent intelligence requires setting up constraints and local signals instead of rigidly planned interaction steps.

#3 about 4 min

Interpreting behavioral signals to resolve friction automatically

Tracking metrics like drop-offs and rage clicks enables the system to suggest helpful interventions such as splitting complex tasks.

#4 about 4 min

Applying contextual signals to adjust experiences by time

Recognizing user context like specific hours or device types allows features to activate focus modes without hiding critical developer alerts.

#5 about 3 min

Optimizing layouts through user preference and micro-decisions

Tracking frequent actions and detail-oriented behavior helps adjust interface hierarchies and activate motivational gamification elements.

#6 about 4 min

Integrating external intelligence signals for resilient automated scheduling

Connecting external APIs like weather feeds allows the platform to proactively mitigate risks and automatically reschedule disrupted meetings.

#7 about 4 min

Learning from enterprise artificial intelligence failures and broken trust

Replacing customer support entirely with automated agents without proper guardrails severely damages brand reputation and introduces legal liabilities.

#8 about 3 min

Balancing human emotional intelligence with artificial adaptability

Viewing specialized algorithms as complementary tools rather than competitive threats elevates the value of innately human soft skills.

Matching moments

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa Madalena Costa · Europe 2026 Virtual

4:05 min

Enhancing user experiences with existing artificial intelligence interfaces

Zan Markan Zan Markan · WWC 2024

1:25 min

Expanding AI across the product development lifecycle

Daniel Geisel Daniel Geisel +1 · WWC Europe 2026

1:46 min

Growth forecasts and core principles for AI-driven product design

Madalena Costa Madalena Costa · WWC 2024

4:38 min

Designing user experiences defensively against AI application failures

Krzysztof Cieślak Krzysztof Cieślak · WWC 2024

1:44 min

Summarizing developer experience and artificial intelligence companions

Robert Hoffmann Robert Hoffmann +1 · LIVE

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