Dino Lozina
Create a Programmatic SEO Project Using Next.js and Static Site Generation
#1about 3 minutes
How Zapier's SEO strategy inspired the project
The project was inspired by Zapier's success in generating massive organic traffic by creating thousands of integration-specific landing pages.
#2about 4 minutes
Targeting long-tail keywords instead of high-value terms
Programmatic SEO focuses on generating many pages for specific long-tail keywords instead of competing for broad, high-value keywords.
#3about 4 minutes
Why search engine crawlers prefer server-rendered HTML
Google crawlers can easily parse server-rendered HTML for quick indexing, whereas client-side rendered JavaScript can be slow and unreliable.
#4about 3 minutes
Choosing Next.js for static site generation
Next.js was selected for its powerful features like hybrid static and server rendering, route pre-fetching, and minimal configuration.
#5about 1 minute
Generating dynamic pages with getStaticPaths and getStaticProps
Use `getStaticPaths` to define all the dynamic routes and `getStaticProps` to fetch data for each page from an external API at build time.
#6about 3 minutes
Combining a .NET API with a Next.js frontend
The final solution uses a .NET backend API to provide path and content data to a Next.js frontend, which generates all static pages at build time.
#7about 3 minutes
Q&A on unique content, TypeScript, and Gatsby
The Q&A covers strategies for ensuring content uniqueness, Next.js's full TypeScript compatibility, and a comparison with Gatsby.
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Matching moments
01:32 MIN
Organizing a developer conference for 15,000 attendees
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Increasing the value of talk recordings post-event
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Using content channels to build an event community
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Automating video post-production with local scripts
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Selecting strategic partners and essential event tools
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The future of recruiting beyond talent acquisition
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Rapid-fire thoughts on the future of work
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Moving beyond headcount to solve business problems
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