crm + loyalty data analyst

• make key findings and recommendations to internal stakeholders, monitoring and evaluating the performance of soul club including metrics such as customer retention, engagement and lifetime value
• lead customer profiling and segmentation (defined to drive best in class ROI / profit) for the marketing team to develop clear communication strategies from
• enable through data analytics hyper-personalisation of what we say, where, when, for max ROI / benefit
• lead data driven recommendation for test and learn activities to optimise soul club engagement, lifetime value and incrementality.Evaluate effectiveness of trials and recommend in order priority (based on customer and commercial win) which ones should be scaled in which order
• ensuring our tech foundation and new / innovative tools / techniques are brought to the table to drive the efficiency and effectiveness of Soul club for example deploying machine learning / AI to drive lifetime value and incrementality of our efforts
• responsible for integrating bloomreach into hgem and leveraging the integration for maximum benefit
• provide customer insight to the marketing and CRM + loyalty team that leads to campaign optimisation with regular learning and insight / data led feedback for us to be better everyday

Do you have experience in SQL?, you will combine core analytics skills with platform specific knowledge. the data analytics and recommendations you make will fuel the strategy and execution plans of the CRM and loyalty team in order to drive guests to make one more (additional) visit and deliver at least 3% LFL growth year on year. you will play a key role in shifting our culture from sales data led to customer data led., * 3 years+ experience of Bloomreach and proven track record of leveraging data to drive visit frequency and commercial outcomes

• core data and analytics skills including SQL, data manipulation + analysis, data visualisation, statistics and experimentation
• Bloomreach engagement platform mastery skilled in segmentation + personalisation, data integration and APIs, event tracking + data quality
• Privacy and compliance awareness GDPR, CCPA and consent management inside bloomreach
• strong ability to communicate complex findings to non technical stakeholders
• strong collaborator working in partnership with marketing director and CRM and loyalty team

who you'll be working with |

• Commercial strategy & insight director
• CMCO
• Marketing director & head of CRM / Loyalty & team
• Finance team

• competitive salary + 20% bonus potential
• hybrid working
• come as you are culture, with modern offices, fresh fruit and soft drinks
• £200 monthly wagamama food allowance - enjoy all your favourite dishes on us!
• private healthcare
• 3% pension contribution
• 25 days holiday plus bank holidays
• • further discounts across retail, hospitality & leisure - perks that make life sweeter
• Supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents

nothing brings people together like great food. no matter where you're from or who you are, you've got a seat at our table | because food is the ultimate connector, and here everyone belongs

at wagamama, food is life and we're here to make every bite count. with over 165 restaurants across the UK (and growing fast) we've been dishing up vibrant, fresh asian inspired flavours since '92. it's all about good food, good vibes, and good company