Website Manager

Reporting to the Head of Digital, the Website Manager owns the day-to-day management, setup, and performance of G Touring's websites. This role ensures our brands are presented brilliantly online, with engaging content, intuitive navigation, and a seamless customer journey. You will take hands-on responsibility for setting up and merchandising the sites, continuously improving the customer experience through data, testing, and insight, ensuring our digital presence supports both commercial and brand objectives., * Manage the setup, structure, and presentation of all website pages, ensuring site navigation, categories, and layouts are intuitive and conversion-focused.

• Take ownership of the merchandising strategy, ensuring products, offers, and content are optimally positioned across homepages, landing pages, and category sections
• Ensure all imagery, copy, and content are high quality, brand-appropriate, and designed to inspire and inform.
• Build and update product pages, campaigns, and destination content
• Work closely with the Product and Marketing teams to support launches, promotions, and seasonal updates.
• Use data and analytics to identify opportunities for improving engagement, usability, and conversion.
• Champion UX best practices, ensuring the website delivers a seamless, accessible, and user-centred experience across all devices.
• Lead ongoing CRO initiatives, designing and executing tests to improve key conversion metrics across the customer journey.
• Develop and run A/B and multivariate tests to optimise layout, messaging, and content flow.
• Monitor site performance using Google Analytics 4, Hotjar, or equivalent tools to understand customer behaviour and inform decision-making.
• Report on site metrics, highlighting trends and making actionable recommendations to improve results.
• Support the SEO strategy by implementing on-site and technical SEO recommendations within Umbraco.
• Ensure that all updates and new pages follow SEO best practice for structure, metadata, and internal linking.
• Work with developers to ensure site speed, tagging, and accessibility meet performance standards.
• Partner with Marketing, Product, and Communications teams to align website activity with campaign plans and brand messaging.
• Share performance insights and testing outcomes with key stakeholders.
• Maintain alignment with G Adventures on shared tools, best practices, and technical development paths.

• Have proven experience managing and merchandising content within Umbraco CMS (or equivalent enterprise CMS).
• Have a strong understanding of UX principles, CRO, and data-led website optimisation.
• Be skilled in Google Analytics 4, and A/B testing or heatmapping tools (e.g. Hotjar)
• Have the ability to interpret data and translate insights into practical, user-focused improvements.
• Have knowledge of HTML/CSS for light front-end troubleshooting.
• Understand SEO fundamentals and experience implementing recommendations
• Have excellent stakeholder management and communication skills.

Working Hours: Full-time permanent role working 37.5 hours per week 09:00 am-17:15 pm Monday to Friday with 45 minute lunch break., * A competitive salary.

• Generous holiday allowance - 25 days plus Public Holidays. You can also purchase additional leave up to 1 of your working week.
• Every year you will get your birthday as an extra day of paid leave.
• We offer you the opportunity to spend one of your normal working days supporting a registered charity.
• If you are a care supporter for someone with a long-term illness, we will support you with up to 6 working days per annum (pro rata for part-time) in any rolling 12-month period.
• 'Cycle to Work Scheme' to support the purchase of a cycle to use for your commute.
• Employee Assistance Programme - 24/7 GP consultation via phone or video plus support services for your health and wellbeing to include support with your mental health, finances, fitness, dietary requirements and life event support.
• Medicash to support your health and wellbeing.
• Life Assurance - 4 times your salary for death in service for your nominated beneficiaries.
• Holiday discounts for yourself, friends and family.
• Travel industry benefits.
• Opportunity of flexible working, if you want to change your hours for a period of time during your career.
• Hybrid working - 2 days or 50% of your hours if you are part-time, to work from home for non-customer-facing roles.

At G Touring we are passionate about travel and we love exploring the world with our customers. While we explore it together, our goal is to try and help the places we go to and the people that live there. G Touring operates two market-leading touring brands, Travelsphere and Just You. Travelsphere has been discovering the world with its customers for nearly 60 years, whilst Just You is one of the original dedicated solo operators. G Touring is built on the mission of "Changing People's Lives Through Travel' Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around customers shared experiences. Just You's collection of worldwide guided touring holidays has been designed exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery, and fabulous sightseeing in the company of other solo travellers. G Touring is the touring division of Bruce Poon Tip's group of companies. He also owns G Adventures and Tru Travels. As a group, we believe travel can have a positive impact and be a force for good in the communities we visit. We operate Travelsphere Cares, and Just You Cares in partnership with Planeterra, the world's leading non-governmental organisation turning travel into impact in communities around the globe., Our culture is more than just some words on paper. It's who we are: how we think, what we value and how we behave. It drives us to be better for our customers and our team, and to ensure an inclusive and forward-thinking workplace for all. Why work with us? * Be part of something greater than yourself. * We're all about "you" being the best you can be and we want you to be yourself too. * You'll have access to Vocational Learning Support. * Every year the opportunity of a "Learning Journey" to learn about our holidays and to meet our customers. * Up to 5 dedicated learning days towards your Vocational Learning or Learning Journey. * Freedom to accelerate / drive change * A genuine 'one team' approach where everyone counts and everyone is welcome at G Touring