Digital Marketing Analyst

As a Senior Digital Marketing Analyst , you'll be a key player in shaping how we measure and optimise our marketing performance. You'll work across Paid Search, Paid Social, Affiliates, CRM and other digital channels , using data to tell compelling stories and drive smarter decisions.

This isn't just about reporting numbers - it's about unlocking insights to drive performance and influence strategy . You'll partner with marketing and commercial teams to ensure every pound we spend delivers maximum impact.

What You'll Be Doing

• Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
• Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.
• Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
• Advanced Measurement: Utilise marketing mix models , attribution frameworks , and incrementality tests to understand channel impact.
• Reporting & Automation: Create automated dashboards and self-serve tools using BI platforms Power BI and Google Data Studio .
• Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.

• Advanced experience in Digital Marketing Effectiveness within ecommerce.
• Strong understanding of performance marketing channels and the conversion funnel.
• Expert in Google Stack (GA4, Google Ads, SA360, Big Query) and platforms like Meta Ads Manager .
• Competent in SQL , Excel .
• Excellent communicator , able to present insights clearly to technical and non-technical stakeholders and drive impact.
• Collaborative and passionate about knowledge sharing and team development.

Some of our benefits

• Flexible, hybrid working model

• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs

• 30 days holiday + bank holidays

• LinkedIn Learning access

• Bonus potential (performance and business-related)

• Up to 25% discount on Very.co.uk

• Matched pension up to 6%

• More benefits can be found on our career site

We're The Very Group - home to Very.co.uk and Littlewoods.com - and we're on a mission to reinvent retail. As a digital-first business , we put data and technology at the heart of everything we do, creating seamless shopping experiences for millions of customers. Our teams thrive on innovation, collaboration, and making a real impact.