CRM Expert Coordinator

As a Local CRM Expert / Coordinator, you will implement and coordinate CRM initiatives for the local market to strengthen loyalty and reduce churn. You will work closely with central and local teams to ensure consistent CRM strategies, adapt campaigns, and integrate new channels. You will also collaborate with the Customer Data Platform (CDP) and work in partnership with media and CRO teams to ensure omnichannel follow-up of the CRM strategy in alignment with the omnichannel strategist. Responsibilities

• Define and validate audiences, campaign types, and segmentations aligned with the global strategy.
• Ensure proper application of CRM and marketing automation guidelines.
• Adapt and deploy multichannel campaigns (email, SMS, push notifications).
• Prepare briefs for creative and technical teams (content, integration, routing).
• Monitor timelines and budgets to ensure quality and on-time delivery.
• Integrate local offers and commercial actions into CRM campaigns.
• Collaborate with marketing and brand teams to align priorities.
• Contribute to channel expansion: call center activation, WhatsApp, and existing channels.
• Track campaign performance (KPIs: open rate, click rate, conversion, unsubscribe).
• Produce regular reports (monthly, quarterly) with optimization recommendations.
• Work with the CDP to leverage data for personalization and targeting.
• Coordinate with media and CRO teams to ensure omnichannel consistency in partnership with the omnichannel strategist.

Technical & Marketing Skills

• Proven CRM experience (agency or client-side).
• Good knowledge of CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign).
• Strong data culture: segmentation, triggers, relational KPIs.
• Ability to analyze campaigns and interpret reports.

Behavioral Skills

• Excellent coordination across multiple stakeholders (local, central, partners).
• Rigor, organization, autonomy.
• Collaborative mindset and solution-oriented approach.
• Ability to work in agile project mode.

Education

• Master's degree in business, marketing, communication, or digital.
• Specialization in CRM / relationship marketing is a plus.

• ? Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• ? Growth Opportunities: Advance in your career through experience with major clients and access to local and global training programs specialized after your role, covering both technical and soft skills.
• ? Free Online Training: Unlimited courses from LinkedIn Learning and Udemy Catalogs via the artificial intelligence platform "Marcel".
• ?️ Online English Classes: Weekly group classes by native teachers if you have a B1 level of English or above.
• ? Partner Certifications: Opportunity to obtain certifications from Meta, Google, or Amazon.
• ? Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• ? Attractive holidays package including your birthday & Advertising Day off plus additional days off.
• Work-Life Balance: Hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in summer. Flexible work start schedule.
• ?? ️ Well-being: Prioritization of staff well-being with health initiatives such as daily meditation or yoga.
• Ommm! ? Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit! ?

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Publicis Groupe, the world's second largest communications group, is a solutions platform present in more than 100 countries.