Project Manager _ CRM

We are looking for a dynamic and detail-oriented CRM Project Manager to join our team. In this role, you will be responsible for implementing both local and central CRM campaigns, ensuring seamless execution and alignment with strategic objectives. You will collaborate closely with various teams, including data analysts, creative teams, and external agencies, to optimize customer activation strategies and enhance campaign performance.

With a strong understanding of the automotive sector, you will oversee campaign planning, execution, and analysis while ensuring technical feasibility and adherence to brand-specific requirements. If you are passionate about data-driven marketing, customer segmentation, and delivering impactful CRM strategies, we invite you to be part of our innovative and fast-paced environment. Responsibilities

How you'd spend your day:

• Implementing the local and central CRM campaigns.
• Participating in defining local strategies and segmentations for activationBeing the guarantor of the local campaigns for the country: campaign's brief / customer journey improvement / planning / production costs / creative iterations / HTML inputs with the Hub / help with the performance reports
• Working Data Analysts to extract insights
• Coordinating with the creative team, the hub and the advertising agency
• Ensuring the technical feasibility
• Relies on its business expertise as well as its good knowledge of the automotive sector, model ranges and services of the Brands and their specificities
• Coordinates adaptation of central campaigns (local tone of voice, specific versions)
• CRM strategies and segmentations, aligned with CRM Lead.
• Coordination with central Teams, feedback of best practices, validation of local campaigns.
• Data and performance insights

• Ideally over 4 years of experience working as a CRM project manager within international projects.
• Strong level of English, C1, that will be assessed at interview by the Talent Team.
• Previous experience working within the automotive industry.
• Experience in customer journey definition, segmentations and technical planification of Campaigns.
• Experience in Salesforce (with planification and definition of Campaigns role)

We think you're awesome if you:

• Have some previous experience working with Agile methodologies. (Monday.com , Trello, etc)

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!, * ?Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. * ?Growth Opportunities:You can advance in career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. * ?Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". * ?️Online English Classes:Benefit from group weekly classes by native teachers if you have a B1 level of English or above. * ?Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. * ?Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. * ?Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important! * Work-Life Balance:Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule. * ?? ️Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. * Ommm! ?Subsidised breakfast & daily menuat our Café Marcel canteen. Bon appétit! ? We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!