Marketing Data Specialist

As part of the Customer Marketing team at Contentsquare, Lifecycle Marketing is focused on nurturing our user base, driving adoption, and fostering long-term engagement. We are seeking a detail-oriented and analytical Lifecycle Data Specialist to join our team on a 1-year contract to optimize our customer marketing efforts through insightful data management and analysis. As a Lifecycle Data Specialist, you will play a key role in ensuring the accessibility of user profile, engagement, and performance data for the Lifecycle team. You will collaborate closely with lifecycle marketers and campaign specialists to leverage this data for segmentation, personalization, and analysis, ultimately improving user engagement and retention. This role requires a strong understanding of marketing automation platforms, CRM systems, and data analysis techniques. In your day to day you will:

• Create, maintain, and analyze campaign performance dashboards, providing actionable insights into the effectiveness of our marketing initiatives and identifying areas for improvement.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to customer engagement, retention, and expansion.
• Collaborate with Marketing Operations, Product, and Analytics teams to ensure seamless integration of data pipelines and analytics tools with our marketing automation platforms.
• Partner with lifecycle marketers and campaign specialists to identify key segments. Work with Marketing Operations, Product, and Analytics to identify and secure the data needed to effectively personalize marketing campaigns for those segments.
• Analyze customer data across various touchpoints to identify trends, patterns, and opportunities for optimization within the customer lifecycle., Get notified about new Data Specialist jobs in Barcelona, Catalonia, Spain. Data Analyst and Reporting Specialist - GraduateDeloitte Tech Camp training for Data - BarcelonaData Reporting & Integrity Manager (Safety)ENDESA - FERIA DE EMPLEO ETSEIB 2025 (BARCELONA)Data Analyst Junior - Transportation Analyst, Central Operations Services

• Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.
• Approximately 3+ years of experience in a data-driven marketing role, preferably within a B2B SaaS environment.
• Demonstrated experience in building and maintaining insightful campaign performance dashboards that directly inform marketing strategy and optimization.
• Knowledge of email processes, proficiency in marketing automation platforms (e.g., Iterable, Marketo, HubSpot), and familiarity with CRM systems (e.g., Salesforce, Gainsight).
• Proficiency in data manipulation tools (e.g., Excel, Google Sheets) and experience with data visualization tools (e.g., Mixpanel, Amplitude, Tableau, Looker).
• Strong analytical and problem-solving skills with the ability to interpret data and translate it into meaningful insights.
• Excellent verbal and written communication skills in English to collaborate with stakeholders and present data-driven insights.
• High attention to detail and a strong commitment to data accuracy and integrity.
• Ability to work independently and manage multiple projects in a fast-paced environment.

What makes you stand out:

• Proven ability to translate complex data into actionable insights that drive measurable results.
• Experience working with user behavior data within a product-led growth model to inform customer segmentation and personalization strategies.
• Proactive approach to identifying data gaps and proposing solutions to enhance the value of the database for customer marketing efforts.
• Experience working with large datasets and implementing advanced segmentation strategies across SMB, midmarket, and enterprise segments.
• Familiarity with SQL and data querying.

Why you should join Contentsquare We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we're aligned with the employees' needs. Here are a few we want to highlight:

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy (every location is different)
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country we're based in to coordinate regular activities for employees to get to know each other and bond outside of work
• Every full-time employee receives stock options, allowing them to share in the company's success
• We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
• And more benefits tailored to each country

1 day ago Be among the first 25 applicants Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers' whole online journey. We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We're here to stay-and we're looking for team members who are excited to drive impact and help us scale even further. Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler-for our customers, their customers, and each other. Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.