Digital Marketing Analyst

I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.

This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.

You'll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value. Key ResponsibilitiesDigital Acquisition & PPC

• Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
• Analyse campaign results and recommend optimisation actions.
• Manage advertising performance on comparison sites (e.g., Moneyfacts).

SEO & Website Optimisation

• Support delivery of the Bank's SEO strategy with the digital agency.
• Improve website UX, UI, navigation and landing pages to increase conversion rates.
• Maintain and optimise digital onboarding forms (Zoho Forms).
• Enhance page titles, internal links, backlinks and overall site architecture.
• Report on SEO and CRO performance using Google Analytics.

Content, Email & Social Performance

• Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
• Monitor social media click-through and engagement metrics.
• Produce contact lists for business and charity sectors for future product marketing.

• 1-2 years' experience in a marketing or communications role (financial services beneficial).
• Strong MS Office skills (Word, Excel, PowerPoint).
• Knowledge of:

• WordPress or similar CMS
• Google Analytics
• Google AdWords
• UX/UI collaboration
• Email marketing tools (Pure360, Mail+)
• Keyword and backlink tools (e.g., Semrush), * Degree in Marketing or related discipline.

• Experience in banking or financial services.