Digital Analyst
Role details
Job location
Tech stack
Job description
We're working with a global marketing agency that partners with household-name brands across multiple international markets. They're looking to hire a Digital Analyst with experience working closely with marketing teams and delivering customer insight to join their growing analytics function and support insight-led decision-making., As a Digital Analyst, you'll focus on analysing digital and marketing performance while generating customer insights to inform strategy. This is a hands-on, insight-driven role within a fast-paced agency environment., * Analyse paid media performance across platforms including Google Ads, LinkedIn, and Campaign Manager 360
- Build and maintain dashboards using Power BI (with exposure to Looker and Tableau)
- Evaluate creative effectiveness, headlines, bidding strategies, and regional performance
- Combine data from multiple sources, including GA4 and Adobe Analytics, to deliver actionable insights
- Translate analysis into clear recommendations that directly inform marketing decisions
Customer Analytics
- Analyse customer behaviour, loyalty, membership, and purchasing trends
- Identify patterns, changes, and underlying drivers behind customer actions
- Create clear, impactful visualisations and presentations for stakeholders
- Communicate insights in a way that supports commercial decision-making
Additional Responsibilities
- Contribute to ad-hoc insight projects across the agency
- Support cross-client and cross-sector analytical initiatives
Requirements
- Strong experience with Power BI and Looker
- Experience with GA4 and Adobe Analytics
- Previous experience in a marketing agency or analytics-focused environment