DATA PLANNER

The Data Planner will inform and inspire the development of the University's marketing campaigns and activity by being an integral part of the in-house digital marketing team responsible for external campaigns to a variety of audiences. The Data Planner will be a guardian of digital effectiveness, responsible for user experience, consumer experience, SEO and analytics, across CRM, social and owned digital channels. A blend of analytical rigour and creative strategic thinking, this role will analyse a variety of data sources in order to create actionable insights that optimise campaigns to attract, convert and retain students. To practice an inclusive approach and support building an inclusive university community where people can be themselves., To inform and inspire the development of the University's marketing campaigns and activity by being an integral part of the in-house digital marketing team that is responsible for marketing the university externally to a variety of audiences. The Data Planner will be a guardian of digital effectiveness, responsible for user experience, consumer experience, SEO and analytics, across CRM, social and owned digital channels. A blend of analytical rigour and creative strategic thinking, this role will analyse a variety of data sources in order to create actionable insights that optimise campaigns to attract, convert and retain students. To practice an inclusive approach and support building an inclusive university community where people can be themselves., * Act as the champion for user experience (UX) and consumer experience (CX) across all digital touchpoints, with experience in data analysis, digital optimisation or marketing strategy, you'll transform complex data into clear, actionable insights that directly support the attraction, conversion and retention of students.

• Analyse a wide range of data sources including CRM data, website analytics, SEO performance, social media metrics, paid media reports, and student behaviour insights to identify trends, gaps, opportunities and pain points across the student journey.
• Produce clear, actionable insights that inform marketing decisions and optimise recruitment and retention activity.
• Translate these insights into concise, strategic 'micro¿briefs' that articulate a problem, opportunity, or unmet need, providing clear direction to creative, content, and digital teams so they can develop new communications, experiences, or interventions. Ensure these briefs are grounded in evidence, aligned with student motivations, and focused on driving recruitment outcomes.
• Contribute to campaign planning by providing data¿driven recommendations on audiences, messaging, channels, and timing.
• Build dashboards, reports, and visualisations that help stakeholders understand performance and areas for improvement, and monitor campaign effectiveness and provide recommendations for continuous optimisation.
• Evaluate website journeys, landing pages, and conversion funnels to identify friction points and opportunities to improve engagement.
• Lead SEO analysis and recommendations to improve organic visibility and search performance and support the optimisation of CRM journeys, email campaigns, and nurture flows based on behavioural data.
• Comply with relevant legislative and other requirements (e.g., the Data Protection Act 2018 and GDPR; Health and Safety; UKVI; and Equality and Diversity) in all working practices.
• Such other duties temporarily or on a continuing basis, as may reasonably be required., The BNU Behaviours Framework (BBF) is a framework for all University staff that sets out the key behaviours that exemplify the DRIVE values and ethos of the University. The nine categories provide a clear steer on behavioural expectations that will help support a step change in the performance and culture of the University. The three key behavioural indicators for this post are as follows: Finding solutions Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation. Achieving results Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done. Working together Working collaboratively and across boundaries with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.

Do you have experience in UX?, Recognised data science, marketing analytics or statistics accreditation, ideally to degree level A Knowledge & Experience Proven experience in data analysis, digital optimisation, marketing analytics, or a similar role. A/I Strong analytical skills with the ability to interpret complex datasets and extract meaningful insights. A/I Ability to translate data into clear, concise briefs or recommendations for creative and digital teams. A/I Experience with A/B testing, segmentation, predictive modelling, or audience profiling. A/I Strong understanding of digital user journeys, UX principles, and conversion optimisation. A/I Skills Experience using analytics and BI tools such as Google Analytics, Tableau, CRM reporting tools, social analytics platforms, or SEO tools A/I Effective, collaborative communication skills A/I A proactive, curious mindset with a passion for problem¿solving and continuous improvement. A/I

What we offer:

• a generous holiday entitlement (35/30 days per annum, plus bank holidays & closure days)
• Hybrid working (dependent on business needs)
• training & development support opportunities
• contributory pension scheme
• discounted gym membership for our on-site gym
• a range of staff discounts with major retailers., If you have the qualities and attributes representative of the University's values and ambition, we would be delighted to hear from you.

At Buckinghamshire New University, we're not trying to fit in with the higher education status quo. We're challenging it. We're doing things differently - because our students, our staff, and our world need us to. It's an exciting moment to join us. We're boldly reimagining what a university can be: a place rooted in social mobility, a community where difference is celebrated, and an institution that empowers people to become more than they thought possible - and our Marketing team is absolutely central to that mission. We are looking for a proactive Data Planner to be a guardian of digital effectiveness, responsible for user experience, consumer experience, SEO and analytics, across CRM, social and owned digital channels. Our University's DRIVE values and are at the heart of all that we do. We are united in being dynamic, responsible, inclusive, visionary and empowering to ensure that we provide the best experience to our learners and offer excellent service to our partners and to each other as colleagues. Our commitment to these values is unwavering and they are central to our mission. So, if you're ready to stand for something bigger than yourself, join a Marketing team on a mission, and help build a university where everyone belongs and everyone thrives - this might just be your moment. Join us. Be bold. Be different. Be BNU.