Head of Digital

As Head of Digital, you will shape the vision, performance, and operation of Hakim Group's digital ecosystem - a rapidly growing network of 400-500+ practice websites, central platforms, and evolving digital services.

You will own digital as a commercial growth engine, driving new patient acquisition through organic discovery and high-performing booking journeys. At the same time, you will maintain exceptional end-to-end patient experience and ensure seamless handover to practices. You will define clear standards for how digital experiences are built and governed at scale, ensuring the estate performs reliably, ranks highly, converts efficiently, and supports practices with minimal friction.

Collaborating closely with IT, Marketing, Creative, CRM/Data, and Practice Operations, you will build a scalable, efficient, and future-ready digital environment that underpins Hakim Group's ambitious growth strategy.

Do you have experience in WCAG?, * Significant experience leading large-scale, multi-site digital estates with strong operational governance

• Strong grounding in technical SEO, Core Web Vitals, structured data, and scalable multi-location search
• Experience owning conversion and user journey optimisation, ideally across booking or high-intent funnels
• Deep understanding of analytics (GA4/GTM), tagging/event structures, and data flows into CRM/CDP
• Demonstrable experience partnering with IT on domains, hosting, security/resilience, and system migrations
• Successful track record managing agencies and offshore teams with structured governance and SLAs
• Strong process mindset: capable of designing scalable workflows and improving delivery quality at volume
• Excellent communication skills, able to simplify complex topics for stakeholders at all levels
• Experience coaching and developing high-performing teams

Desirable:

• Experience in healthcare, retail, optical, or other service-led multi-location organisations
• Familiarity with headless architectures, PIM platforms, or selective commerce journeys
• Working knowledge of accessibility standards (WCAG), GDPR, DSAR, and release governance
• Exposure to booking/diary systems and complex journey mapping

Attributes & Behaviours:

• Commercially minded and outcome-focused, with strong judgement on prioritisation and resource allocation
• Strategic thinker with strong architectural intuition and operational discipline
• Patient- and practice-first mindset: reduces friction, improves clarity, and strengthens in-practice outcomes
• Calm, clear, and structured - especially under pressure or during periods of change
• Highly collaborative; able to bridge digital, IT, marketing, creative, CRM, and practice operations
• Supportive leader who builds confidence, clarity, and accountability within the team

• Competitive salary
• Company pension
• Employee discounts
• Free on-site parking
• Cycle-to-work scheme
• Sick pay

Shape the digital future of the UK's fastest-growing independent optical practice network, where your strategic vision will directly impact patient care and business growth. What's in it for you: Joining Hakim Group means becoming part of the UK's fastest-growing community of independent optical practices - a place where creativity, ambition, and care come together. We live by our values - honest, ambitious, kind, industrious, and meticulous. Our people are the heartbeat of our business, and we provide the tools, structure, and support to help you grow professionally and personally. This is a hybrid role, with three days a week based at our HQ in Darwen. You'll have the opportunity to shape the digital backbone of one of the fastest-growing healthcare organisations in the UK. Your work will directly influence how practices appear online, how patients discover and book care, and how consistently the group delivers high-quality experiences as it scales. You'll be part of a high-trust, collaborative environment, where ambitious ideas are supported and digital capability is recognised as critical to the future of the business.