Campaign Manager - Drive App Growth Performance App Growth

Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin /Munich/London Hybrid | Mid-Senior Level

We are not hiring a campaign executor. We are hiring a performance driver.

Appiness is an AI-powered App Growth Partner turning app users into shoppers. We deliver incremental, accountable post-install growth. Not cheap installs. Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem. This role is for someone who understands user acquisition - and knows how to make it profitable.

Main Responsibilities

Your Mission

Manage and scale high-performance UA campaigns that:

Drive profitable user growth (CPI / CPA targets) Allocate budgets intelligently across publishers and traffic sources Continuously optimise towards incrementality and quality Maximise ROAS and post-install performance

You own performance. Fully.

What You Will Do Own Campaign Performance Manage brand budgets across multiple publishers and traffic sources Optimise campaigns daily based on CPI / CPA / post-install KPIs Shift budgets aggressively towards top-performing sources Identify and scale winning channels Cut underperforming spend fast No "set and forget." No tolerance for inefficient spend.

Work Directly with Supply Build strong relationships with publishers and traffic partners Negotiate placements, volumes, and pricing Push partners for performance improvements Test new traffic sources continuously Unlock scale where others can't

Drive Data-Led Optimisation Analyse performance deeply (cohorts, LTV, retention, events) Work with MMP data (Adjust / AppsFlyer or similar) Understand attribution, incrementality, and post-install signals Translate data into clear optimisation actions Iterate fast

Act as a Growth Partner to Clients Understand client goals and business models Align campaign strategy with growth objectives Provide clear performance insights and recommendations Be accountable for results - not just delivery

How Success Is Measured Hitting and beating CPI / CPA targets Strong post-install performance (LTV / ROAS) Efficient budget allocation across sources Scalable campaign growth Clear, consistent performance improvement We care about performance. We care about profitability. We do not care about vanity metrics.ü Drive profitable user growth (CPI / CPA targets) ü Allocate budgets intelligently across publishers and traffic sources ü Continuously optimise towards incrementality and quality ü Maximise ROAS and post-install performance

• You own performance. Fully.

ü5+ years in mobile app user acquisition

üExperience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar)

üStrong understanding of the mobile growth ecosystem

üHands-on experience managing publisher / traffic source relationships

üDeep performance mindset (CPI / CPA / ROAS driven)

üHighly analytical and commercially sharp

üProactive and ownership-driven

Junior campaign managers Pure account managers Brand marketers without performance experience General digital marketing profiles Anyone without deep app UA knowledge

Why us?

Why This Role Matters Campaign performance is at the core of Appiness. Your impact is direct: Client results | Revenue quality| Scalability of the business| Reputation in the market This is not a maintenance role. It is ownership of performance. If you are someone who knows how to drive app growth - and wants real impact - we should talk. As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative-bringing together brilliant minds from all over the world to shape the future of digital growth.

Tradedoubler, established in Stockholm in 1999, is Europe's no. 1 Partner Marketing network. We provide Partner Marketing and Tech Solutions across 90+ countries, fostering partnerships between Brands and Publishers. Our platform offers various programs like Partner Programs, Influencer Programs, SaaS Partner Marketing, Lead Generation, and App Marketing., Tradedoubler is a global partner marketing network that has been facilitating connections between result-driven brands and publishers worldwide for more than 25 years. We operate in 90+ markets across the globe and house over 2,000 brands and 180,000 publishers in our network. Our awesome teams are located across our 15 offices in Europe and Australia. In addition to Tradedoubler's core Partner Marketing business, we offer digital marketing solutions across the entire customer journey, including App marketing (Appiness), influencer marketing (Metapic), lead generation campaigns (Leadslab), & SaaS solutions (Grow by Tradedoubler). Tradedoubler was founded in 1999 in Stockholm, Sweden by Martin Lorentzon & Felix Hägnö, and has been listed on the Stockholm Stock Exchange since 2005.