Scott Hanselman, Rajeev Rajan, Sead Ahmetovic & Angie Jones
The Power of Developer Communities
#1about 7 minutes
Defining the core purpose of a developer community
Panelists share personal stories that define developer communities as spaces for mutual support, shared passion, and collective learning.
#2about 0 minutes
How Atlassian built a community around its products
Atlassian's CTO explains how Jira organically grew a passionate user base, which was then nurtured through a developer platform and marketplace.
#3about 3 minutes
Balancing business goals with authentic community value
Providing genuine value, such as free educational resources, builds brand affinity and mind share that ultimately supports business objectives.
#4about 4 minutes
Is developer advocacy a good first career step?
Developer advocacy is an empathy-driven role that benefits from deep industry experience, but teams can also thrive by mentoring junior advocates with fresh perspectives.
#5about 3 minutes
Strategies for building a new developer community
New communities can be built on the reputation of trusted individuals, while established companies must overcome historical biases to build new trust.
#6about 4 minutes
How Microsoft regained developer trust by embracing openness
Microsoft shifted its strategy from selling proprietary products to selling cloud compute for any language, embracing open source and an open toolchain to rebuild trust.
#7about 3 minutes
The business advantage of a strong developer community
Strong developer communities create a competitive advantage through product-led growth, increased mind share, and the potential to create a developer movement.
#8about 5 minutes
Actionable advice for contributing to the developer community
Panelists encourage developers to start their own blogs, actively participate in external communities for career growth, and democratize development by teaching others.
Related jobs
Jobs that call for the skills explored in this talk.
Featured Partners
Related Videos
31:59How Sparking Developer Joy Unlocks Developer Productivity
Anu Bharadwaj
30:38The power of the community
Anna Leushchenko
32:45The Strategic Power of DevRel: From Community to Business Impact
Emilio Salvador, Ignacio Riesgo, Angie Jones & Nikola Pavesic
21:14Developer Advocacy in accelerated times
Chris Heilmann
47:35Panel discussion: Developing in an AI world - are we all demoted to reviewers? WeAreDevelopers WebDev & AI Day March2025
Laurie Voss, Rey Bango, Hannah Foxwell, Rizel Scarlett & Thomas Steiner
28:30Empowering Developer Innovation - Balancing Speed, Security, and Scale
Amir Friedman, Martin Reynolds & Yair Etziony
21:56Developer Experience in the Age of AI
Rajeev Rajan
27:43Reimagining the Developer Experience: The AI Advantage
Anu Bharadwaj & Tobias Schlottke
From learning to earning
Jobs that call for the skills explored in this talk.
Power Platform & Microsoft 365 Application Developer/Architect (with AI and Governance Focus)
Devoteam
API
CSS
HTML
Azure
JavaScript
+4
Power Apps Jr Developer
Avanade
Barcelona, Spain