Panelists share personal stories that define developer communities as spaces for mutual support, shared passion, and collective learning.
Atlassian's CTO explains how Jira organically grew a passionate user base, which was then nurtured through a developer platform and marketplace.
Providing genuine value, such as free educational resources, builds brand affinity and mind share that ultimately supports business objectives.
Developer advocacy is an empathy-driven role that benefits from deep industry experience, but teams can also thrive by mentoring junior advocates with fresh perspectives.
New communities can be built on the reputation of trusted individuals, while established companies must overcome historical biases to build new trust.
Microsoft shifted its strategy from selling proprietary products to selling cloud compute for any language, embracing open source and an open toolchain to rebuild trust.
Strong developer communities create a competitive advantage through product-led growth, increased mind share, and the potential to create a developer movement.
Panelists encourage developers to start their own blogs, actively participate in external communities for career growth, and democratize development by teaching others.
Wilken GmbH
Ulm, Germany
31:59Anu Bharadwaj
30:38Anna Leushchenko
32:45Emilio Salvador, Ignacio Riesgo, Angie Jones & Nikola Pavesic
54:45Christian Heilmann, Ana Gospodinova & Benjamin Perlzweig
21:14Chris Heilmann
28:30Amir Friedman, Martin Reynolds & Yair Etziony
47:35Laurie Voss, Rey Bango, Hannah Foxwell, Rizel Scarlett & Thomas Steiner
54:20Rudi Bauer, Ana Gospodinova & Chris Heilmann
Jobs that call for the skills explored in this talk.
Wolters Kluwer
Alphen aan den Rijn, Netherlands
Microsoft Deutschland GmbH
Zürich, Switzerland
Avanade
Berlin, Germany
Initiative Jetbrains
SF Partners
Birmingham, United Kingdom
Impellam Group
Edinburgh, United Kingdom
