A personal anecdote about receiving free replacement screws illustrates the company's deep-rooted customer care values.
IKEA's history is rooted in innovations like the flat pack and experiential retail to make home furnishings affordable and accessible.
The rise of the internet and smartphones forced IKEA to acknowledge it was behind and begin a fundamental digital transformation in 2017.
IKEA is investing over three billion euros to move beyond large suburban stores and create new city-center formats like planning studios.
The company's digital transformation focuses on creating a seamless omni-channel experience through a revamped website, app, and modern tech foundation.
IKEA is launching a new augmented reality tool that allows customers to scan their rooms and virtually design their space with new furniture.
The company prioritizes a simple and transparent customer data promise to build trust, while also focusing on ethical AI and algorithms.
IKEA is expanding into new services like consumer banking, renewable energy, and circular economy initiatives to improve life at home.
The internal transformation involves shifting from monolithic applications to composable microservices and moving from waterfall to agile methodologies with in-house talent.
Development teams are guided by three core principles: focusing on business problems, prioritizing speed to market, and practicing aligned autonomy.
IKEA's future vision expands from being customer-centric to human-centric, encompassing customers, co-workers, and a positive impact on the planet.
Bonial International GmbH
Berlin, Germany
39:27Kaya Sohyun Kim
30:56Ulrich Irnich
22:52Tomáš Čupr
21:39Johannes Hansen
51:37Andreas König & Sead Ahmetovic
58:18Kit Barclay & Jake Levine
28:43Leif Lindner, Annika Grosse & Alejandro Saucedo
26:25Paul Adams
Jobs that call for the skills explored in this talk.
IKEA
Paris, France
IKEA
Municipality of San Sebastián de los Reyes, Spain
IKEA B.V.
Amsterdam, Netherlands
IKEA B.V.
Amsterdam, Netherlands
