“Accessibility is the death of creativity” “You can’t be creative and accessible” “This site may not be accessible or useful, but it’s because it’s creative!” How many times have you heard the above, or a combination thereof? On the modern web, there is a tendency to identify “creativity” with “objects that move very fast on the screen without any apparent reason”. If creativity didn’t exist without animation, we might as well set fire to most of the world’s museums. There is also a tendency to identify “accessible” with “ugly” and “sacrificing imagination”. Piccia Neri will debunk these myths in her talk, showing how your website can be visible, beautiful, creative, accessible – and at the same time, profitable.