Software Rollouts Are a People Problem: Meet the Nine Change Management Monsters

You can do everything right—every method, every template—and still watch a rollout fall apart. Because rollouts don’t run on code; they run on people. Drawing on seven years of enterprise, Europe-wide transformations, Nina introduces the nine “change management monsters” that quietly derail adoption, and the concept of communication debt—the alignment you skip today that you repay later as rework, resistance, and lost trust. Expect practical frameworks, psychological tricks, and one honest takeaway: the goal isn’t zero debt, it’s zero surprises.