Social Media Specialist

As our Social Media Specialist & Content Creator, you’ll be responsible for documenting the Adrian Jules experience every day by creating compelling content that builds our brand and drives new business.

Content Creation

• Photograph luxury garments, fabrics, and accessories
• Capture client fittings (with permission)
• Film behind-the-scenes manufacturing and tailoring processes
• Create Instagram Reels, Stories, and short-form videos
• Produce educational and styling content
• Photograph seasonal collections, events, and showroom experiences
• Conduct interviews with clients and team members

Social Media Management

Manage and grow our presence across:

• Instagram
• Facebook
• LinkedIn
• YouTube
• TikTok (future)

Responsibilities include:

• Planning and scheduling content
• Writing engaging captions
• Posting daily
• Responding to comments and direct messages
• Building community engagement
• Collaborating with industry partners and influencers
• Monitoring analytics and reporting performance

Brand Storytelling

Help showcase what makes Adrian Jules unique through content featuring:

• American craftsmanship
• Behind-the-scenes factory production
• Tailor spotlights
• Client transformations
• Wedding and professional styling
• Luxury lifestyle
• Fabric education
• Styling tips
• Industry events
• New collections and product launches

Creative Direction

Stay current with luxury fashion and digital marketing trends by researching:

• Luxury fashion brands
• Fashion photography and editorials
• Video and Reel trends
• Storytelling techniques
• Lighting and composition
• Luxury marketing strategies

Bring fresh ideas to the team and help elevate the Adrian Jules brand.

Marketing Support

Assist with:

• Email marketing
• Blog content
• Event promotion
• Product launches
• Seasonal campaigns
• Website photography
• Graphic creation
• Marketing materials

Do you have a passion for photography, videography, storytelling, and luxury brands? Are you the type of person who sees a great story in everyday moments and knows how to capture it through engaging content?, We’re looking for someone who is:

• Creative and passionate about storytelling
• Organized and detail-oriented
• Self-motivated with excellent time management
• Comfortable interacting with clients and team members
• Passionate about fashion, luxury brands, and visual marketing
• Eager to learn and stay ahead of social media trends

Preferred Skills

• iPhone videography
• DSLR photography
• Adobe Lightroom
• Adobe Premiere Pro
• CapCut
• Canva
• Meta Business Suite
• Google Drive
• GoHighLevel
• Basic graphic design

Pulled from the full job description

• Referral program
• Health insurance
• Retirement plan
• 401(k) matching
• Paid time off
• Employee discount
• Vision insurance, * 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Adrian Jules Custom Clothiers is looking for a Social Media Specialist & Content Creator to help tell our story. This is more than a social media job-it’s an opportunity to document the craftsmanship, heritage, and people behind one of America’s premier custom clothing manufacturers.

Every fitting, every garment, every client transformation, and every hand-finished detail has a story. We need someone who can capture those moments and share them with the world., You’ll help Adrian Jules become one of the most recognized custom clothiers in Upstate New York by consistently producing content that:

• Showcases our craftsmanship
• Educates and inspires our audience
• Builds trust in our brand
• Grows our online community
• Generates showroom appointments and new business

This role is about more than creating content-it’s about documenting the exceptional work happening every day inside Adrian Jules., For more than 60 years, Adrian Jules has been crafting exceptional custom clothing in Rochester, New York. We combine old-world tailoring with modern innovation to create garments that reflect the highest standards of quality and craftsmanship.