Social Media Specialist

The Social Media Specialist will play a key role in developing and executing engaging social media strategies across multiple platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Reddit, and emerging channels. This role combines creativity with strategy and analytics. You’ll be responsible for building social media calendars, creating compelling content, managing online communities, supporting paid social campaigns, tracking performance metrics, and identifying opportunities to grow engagement and brand awareness. The ideal candidate understands internet culture, social trends, audience behavior, and platform best practices, while also being highly organized, detail-oriented, and results-driven. You should be comfortable balancing creative storytelling with performance-focused thinking and enjoy working collaboratively in an agency setting., * Develop, manage, and execute organic and paid social media campaigns across multiple platforms

• Create engaging social content including captions, graphics, stories, reels, short-form videos, and campaign messaging
• Build and maintain monthly social media content calendars for client accounts
• Collaborate with creative, media, and account teams to support integrated campaign strategies
• Monitor trends, viral content, platform updates, and emerging social media best practices
• Manage community engagement by responding to comments, messages, and audience interactions in a professional and brand-aligned manner
• Assist with social media advertising campaigns including audience targeting, campaign optimization, and creative testing
• Analyze campaign and content performance using analytics tools and platform insights
• Build client-facing reports highlighting audience growth, engagement, reach, and campaign results
• Brainstorm and contribute innovative content ideas and campaign concepts
• Coordinate with design and video teams to create high-performing, social-first content assets
• Support influencer partnerships, creator collaborations, and promotional campaigns when applicable
• Monitor competitor activity and identify opportunities to improve content performance and engagement

• 2+ years of experience managing social media accounts, campaigns, or digital content for brands or agencies

Strong understanding of major social platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, and X Experience developing social content calendars and managing multiple accounts simultaneously Familiarity with paid social advertising platforms including Meta Ads Manager and LinkedIn Campaign Manager Strong copywriting and communication skills with the ability to adapt tone and messaging across brands and audiences Understanding of social media analytics, audience engagement, and content performance metrics Experience with community management and audience interaction strategies Highly organized with excellent attention to detail and time-management skills Self-motivated, proactive, and eager to stay ahead of social and digital trends Ability to work independently while also collaborating effectively within a team environment Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools is a plus Basic video editing and short-form content creation experience preferred Photography, videography, influencer marketing, or paid social experience is a plus

We believe great work happens when talented people are supported, challenged, and inspired. Joining our team means becoming part of a collaborative culture where creativity, innovation, and professional growth are genuinely encouraged. What makes this opportunity stand out: Work on campaigns for established and recognizable brands across diverse industries Be part of a collaborative and energetic agency environment where your ideas are heard Gain exposure to integrated marketing campaigns, creative strategy, and digital media initiatives Opportunity to expand your skills across organic social, paid campaigns, influencer collaborations, content strategy, and analytics A fast-moving environment that encourages innovation, creativity, and continuous learning Career growth opportunities within a growing and evolving agency team Work closely with experienced creatives, strategists, and marketing professionals who are passionate about producing high-quality work Enjoy a workplace culture that values teamwork, communication, creativity, and work-life balance, + $79,000-158,000 per year About Carrier Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainab…

• 1 day ago + *

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