Social Media Specialist

The Social Media & Content Creation Specialist is responsible for developing and executing a strategic, creative, and mission-driven social media presence for the YMCA of Greater Pittsburgh. This role focuses on audience growth, brand awareness, and engagement through effective marketing campaigns, compelling storytelling, and high-quality photo and video content. The Specialist supports a wide range of initiatives including fundraising, program promotion, recruitment, recognition, and community engagement through innovative, data-informed content strategies., * Develop and implement a comprehensive social media content strategy to grow and engage audiences across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.

• Proactively identify emerging trends, opportunities, and innovative content ideas to keep the YMCA’s digital presence fresh and relevant.
• Independently plan, schedule, and publish timely, mission-aligned content that reflects the YMCA brand and values.
• Edit and proofread content to ensure accuracy, consistency, and alignment with YMCA brand voice and messaging standards.
• Capture, edit, and produce high-quality photo and video content-including short-form videos, interviews, event coverage, and behind-the-scenes storytelling-for social and digital platforms.
• Work independently in the field to identify and capture strong visual and written storytelling opportunities.
• Maintain visual and messaging consistency while adapting content to platform-specific best practices.
• Identify and develop compelling story angles that highlight the Y’s impact on individuals, families, and communities.
• Independently pitch and execute new storytelling series, campaigns, or recurring content themes that support organizational goals.
• Own and manage the social media calendar to ensure consistent content flow and cross-departmental alignment.
• Monitor performance metrics, analyze trends, and create reports to inform strategy and recommend data-driven improvements
• Write clear, compelling, audience-focused copy for social posts, campaigns, and digital storytelling that brings the YMCA’s mission to life.
• Collaborate with YMCA branches, camps, and program teams to uncover stories, support engagement goals, and elevate diverse voices across the YMCA of Greater Pittsburgh
• Manage multiple concurrent projects independently, balancing fieldwork, editing, publishing, and strategic planning responsibilities.
• Perform all other duties as assigned.

LEADERSHIP COMPETENCIES:

• Communication
• Quality Results
• Functional Expertise
• Relationships, * The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee needs sufficient strength, agility, and mobility to perform essential functions and to safely supervise program activities.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• Occasional travel, both local and national, may be required.

• Minimum of 21 years of age.
• Bachelor’s Degree marketing, communications, journalism, English, media, or a related field preferred.
• Minimum of 1 year of relevant experience in social media, digital marketing, content creation, or professional writing.
• Ability to work weekends.
• Valid driver’s license and/or reliable transportation required.
• Demonstrated strength in writing, editing, and storytelling across digital platforms, with the ability to adapt tone and style for different audiences.
• Strong interviewing and listening skills with the ability to translate conversations into compelling written stories.
• Experience with photography, video editing, and content creation tools; graphic design and website content management skills are a plus.

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance