Social Media Specialist

The Social Media Specialist supports social media strategy through the development of channel-specific content, audience engagement and platform execution for the Marketing & Communications (MARCOM) department. This role manages day-to-day social publishing, community engagement and campaign support across NATA’s social channels. Working closely with internal teams, the Social Media Specialist translates communications priorities into engaging social content that drives awareness, increases engagement and supports membership goals. The role serves as the department’s subject matter resource for social media planning and execution, audience engagement, platform best practices and content optimization., * Translate communications priorities into channel-specific social media plans and content

• Manage and maintain a rolling social content calendar across platforms
• Execute paid and organic social campaigns that support membership goals, organizational initiatives and key deadlines
• Support real-time social coverage and content needs related to events, announcements and emerging priorities

Content Creation & Community Engagement

• Write, edit and publish content across NATA’s social media channels
• Develop social-first content and adapt long-form organizational messaging into engaging, platform-specific social content, including graphics, short-form video and campaign assets, partnering with the graphic designer for visual assets
• Monitor and respond to social engagement while identifying audience trends, engagement opportunities and emerging issues
• Support ambassador engagement and identify opportunities to expand and amplify user-generated content

Performance Tracking & Optimization

• Track and report on social media performance, identify relevant KPIs and recommend opportunities for optimization
• Use performance data and platform insights to refine content strategy, messaging and posting cadence
• Test and optimize content formats, headlines and calls to action to improve engagement and campaign performance

Reporting Structure & Collaboration

• Reports to the Director of Communications
• Collaborates across departments to support aligned messaging, campaigns and organizational priorities
• Coordinates with internal teams, external partners and sponsors to support campaign visibility and social amplification

Tools, Systems & Platforms Used

• HubSpot (primary social management platform)
• Native social platforms (LinkedIn, Instagram, X, Facebook)
• Canva and Adobe Creative Suite
• Microsoft 365
• Drupal (nata.org)
• AI assisted tools (Microsoft Copilot, ChatGPT)

Do you have experience in Social media engagement tracking?, Do you have a Bachelor’s degree?, * Bachelor’s degree or equivalent professional experience in marketing, communications, or related field

• Experience managing social media accounts for a brand, organization, or association
• Proven ability to plan and execute social campaigns, not just schedule or publish content
• Strong writing and editing skills with attention to tone and clarity
• Experience using social media publishing, engagement and analytics tools
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Ability to adapt quickly to shifting priorities and real-time communications needs

Preferred Qualifications

• Experience working in an association, nonprofit, or membership-based organization
• Experience supporting event promotion and deadline-driven campaigns
• Basic design and video editing skills
• Familiarity with multi-channel marketing and campaign coordination across social, email, web and paid media

Travel Requirements May be required to travel to the NATA Convention, committee meetings, site visits, or other events as needed.

Pulled from the full job description

• Travel reimbursement
• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance
• Life insurance, $65-75k, NATA offers a competitive benefits package including medical, dental, and vision insurance; generous PTO and paid holidays; 401(k) retirement and pension plan; flexible work environment; professional development support; and life insurance coverage.