Social Media Specialist

Creates routine multimedia solutions and materials in collaboration with other content creators for a college or department in support of visually and contextually communicating messages., The Social Media Specialist leads the day-to-day management and growth of the ASU Alumni Association and Young Alumni social media channels across paid and organic platforms. Working closely with the Director of Marketing, this role plans and execute social media content and campaigns that engage alumni audiences, promote programs and events, and strengthen brand awareness.

The ideal candidate is a proactive, creative self-starter with strong content creation skills and an understanding of social media trends, audience engagement, and digital storytelling. This individual should be comfortable independently managing content scheduling, platform execution, community engagement, and campaign support while collaborating with colleagues across the organization.

This position is in-office Monday through Friday from 8 a.m. to 5 p.m., with occasional nights and weekends required for event coverage and content capture.

The Social Media Specialist researches and identifies trends in digital media, monitors platform performance and audience engagement, and curates content that increases awareness, participation, and attendance for Alumni Association and Young Alumni programs and events. This role is responsible for drafting, editing, scheduling, and publishing on-brand content across organic and paid social media channels, including Facebook, Instagram, LinkedIn, X, Threads, and emerging platforms as appropriate.

Essential Duties:

Content creation and social media management

• Create high-quality, on-brand content for social media platforms, including standalone posts, feature stories, Instagram Stories, short-form videos, reels, polls, contests, and event coverage.
• Manage and curate content across ASU Alumni Association and Young Alumni social media channels to ensure consistent, engaging communication with alumni audiences.
• Draft, edit, schedule, and publish content across organic and paid social media platforms.
• Provide live social media coverage for events, including real-time updates, audience engagement, and post-event content.
• Collaborate with graphic designer and marketing communications specialist to develop visually appealing and effective digital marketing materials.
• Create and manage time-sensitive content that is accurate, engaging, and aligned with organizational priorities.
• Demonstrate an understanding of audience engagement strategies across varying demographics and platforms.

Organic and paid campaigns

• Support the development and execution of organic social media strategies that increase brand visibility, engagement, and event participation.
• Develop, implement, and manage paid digital marketing campaigns across platforms including Meta, LinkedIn, and Google Ads.
• Monitor campaign performance and optimize content and targeting to support key performance indicators and return on investment.
• Utilize best practices for organizing, planning, and managing multiple content sources and campaign timelines.

Website and digital content support

• Regularly update and maintain website content to ensure accuracy, relevance, and alignment with current marketing initiatives.
• Manage and maintain the organization’s Flickr account, including uploading, organizing, editing, and curating event and program photography for public use.
• Implement website and content updates based on performance data and user feedback to improve engagement and user experience.

Reporting and analytics

• Generate and analyze monthly reports on social media performance, paid campaign results, and audience engagement metrics.
• Use analytics and audience insights to identify trends, improve performance, and support future campaign planning.
• Provide recommendations for improving digital engagement and content effectiveness.

Strategic planning and collaboration

• Maintain and manage a social media content calendar to support upcoming programs, campaigns, and events.
• Contribute ideas and recommendations to support organizational marketing and digital communication strategies.
• Stay informed about industry trends, platform updates, and emerging technologies to support innovative and effective digital marketing efforts.
• Collaborate with internal teams, chapter volunteer networks, campus partners, and external stakeholders to coordinate marketing efforts and support organizational initiatives.
• Identify opportunities for collaboration and cross-promotion with ASU departments and affiliated partners., Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience., Notice of Availability of the ASU Annual Security and Fire Safety Report:

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Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Do you have experience in Website management?, Do you have a Bachelor’s degree?, Bachelor’s degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved., * Knowledge of social media management, publishing, and analytics tools.

• Knowledge of digital marketing principles, practices, and procedures.
• Strong writing, editing, and proofreading skills for digital and interactive media.
• Knowledge of AP style writing and editing.
• Strong verbal and written communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to demonstrate professionalism with internal teams, volunteers, alumni, and external collaborators.
• Ability to work both independently and collaboratively in a team environment.
• Strong organizational skills and attention to detail.

Desired Qualifications:

• Experience creating graphics and editing content using Canva or similar design platforms.
• Experience editing short-form video content using CapCut or similar video editing software.
• Experience managing paid social media campaigns.
• Experience with event coverage, photography, and content capture for social media.
• Familiarity with higher education, alumni relations or nonprofit organizations.

Working Environment:

Applicant may need to be available as necessary outside of normal business hours for attendance of events to promote content online as necessary. Activities are performed in an environmentally-controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse. Frequent standing for varying lengths of time and walk moderate distances to perform work. Regular activities include quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate to perform essential functions.

The ASU Alumni Association serves as the link between more than 600,000 ASU alumni world-wide and their alma mater. The Association develops alumni affinity for ASU through continued professional development opportunities, collaborative community programing and philanthropic outreach. Our events and programs share innovations being developed at the university, highlight alumni impacting the community and celebrate special moments from our rich history., Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.