Social Media Specialist

• Develop captivating and audience-appropriate content for social media platforms that effectively showcases the Miromar Lakes Lifestyle.
• Monitor analytics to measure and track audience engagement, identifying areas for improvement and future content enhancements across all social platforms.
• Devise and execute strategic paid social ad campaigns aimed at generating leads and driving traffic to Miromar Lakes Sales Gallery.
• Evaluate, track, and report on the performance of all paid campaigns as directed by the Director of Marketing
• Actively engage with the online community by responding to social media interactions, fostering resident conversations, facilitating lead conversions, and actively participating in industry discussions.
• Adapt and optimize collateral and email communications for effective distribution across relevant social media platforms.
• Collaborate with the marketing and events team to effectively promote and publicize community events to enhance resident participation and awareness.

Responsibilities and Duties (Miromar Design Center):

• Develop captivating and audience-appropriate content for social media platforms that effectively showcases the offerings of Miromar Design Center and its tenants.
• Monitor analytics to measure and track audience engagement, identifying areas for improvement and future content enhancements across all social platforms.
• Actively engage with the online community by responding to social media interactions, assist with customer inquiries and share relevant content from approved vendors, designers and tenants.
• Adapt and optimize collateral and email communications for effective distribution across relevant social media platforms.

Do you have experience in Social media strategy?, Do you have a Bachelor’s degree?, * Bachelor’s degree in marketing, communications, or a related field preferred.

• Previous experience in social media management, specifically in the real estate industry, is highly desirable.
• Proven track record of creating engaging and compelling content for various social media platforms.
• Proficient in utilizing analytics tools to monitor and track social media performance and make data-driven decisions.
• Strong knowledge of paid social media advertising strategies.
• Familiarity with social media management tools, ActiveCampaign and Salesforce preferred.
• Ability to work independently while also collaborating effectively with cross-functional teams.
• Familiarity with the luxury real estate market and understanding of its target audience is a plus.
• Creative mindset with a passion for staying updated with the latest social media trends and best practices in the industry., * Content Creation: 1 year (Required)

Pulled from the full job description

• 401(k)
• 401(k) matching
• Flexible schedule, * 401(k)
• 401(k) matching
• Flexible schedule

Miromar Development Corporation, a multi-faceted real estate development company with a portfolio of award-winning retail and residential properties located in Southwest Florida, is seeking a full or part time Social Media Specialist. The Social Media Specialist is responsible for management and growth of Miromar Development’s social media presence. Specialist must create and share a combination of engaging content to promote the Miromar brand as well as businesses within Miromar Design Center and Miromar Lakes. The Social Media Specialist will work closely with the Social Media Manager, Marketing Director, and Real Estate Agents to develop and implement creative initiatives to strengthen each entities social media presence.