Christian Wermke

Transforming Newspaper Readers into NFT holders

A legacy newspaper's first NFT project failed. Their second sold out by linking digital assets to exclusive real-world events and access.

Transforming Newspaper Readers into NFT holders
#1about 3 minutes

A traditional newspaper's journey into the world of Web3

Handelsblatt, a newspaper founded in 1946, tasked a journalist with no tech background to explore and create an NFT.

#2about 6 minutes

Discovering the power of utility for NFT projects

Initial attempts to sell NFT photos and covers failed until real-world benefits like event access were added, leading to immediate sales.

#3about 3 minutes

Structuring the benefits for the Handelsblatt NFT club

The NFT club's value was expanded by offering holders annual event access, raffles for high-value conference tickets, and subscription discounts.

#4about 3 minutes

Understanding the mechanics of the NFT cover collection

The collection operates with a fixed ETH price, a monthly release of two new covers, and a revenue-sharing model with illustrators managed through a private wallet.

#5about 3 minutes

Onboarding non-crypto users with a simple web shop

A web shop built with ChatGPT's guidance allows users to purchase NFTs with PayPal or credit cards, simplifying the onboarding process for a traditional audience.

#6about 3 minutes

Key takeaways on the business value of NFTs

The project's success hinges on community, strong utility, and gamification, which ultimately strengthens the brand and attracts a new customer base.

#7about 2 minutes

Answering questions on NFT resales and community engagement

The speaker discusses the secondary market for the newspaper's NFTs and demonstrates a physical product with an integrated NFC tag to engage the community.

Related jobs
Jobs that call for the skills explored in this talk.

Featured Partners

From learning to earning

Jobs that call for the skills explored in this talk.