Experts from Yahoo, Microsoft, and AWS share how they transitioned from engineering and sales into developer advocacy and community building.
Developers find new tools through trusted sources like newsletters and word-of-mouth, valuing real-world use cases over initial hype.
Developers are more likely to try tools with free tiers or trials, and they often trust products with clear, paid options over vague 'free forever' promises.
Startups can gain visibility at large tech conferences by participating as speakers or moderators and focusing on authentic listening rather than direct sales.
Engage developers effectively through channels they already use, such as curated newsletters, technical blogs, community Slack or Discord groups, and interactive coding platforms.
Leverage authentic customer success stories as a powerful tool by aligning with your customer's brand goals and workshopping the narrative with them.
Measure the impact of developer relations by creating direct customer engagements, and understand that supporting an open source project requires ongoing community management.
Sensory-Minds GmbH
Offenbach am Main, Germany
49:19Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
54:20Rudi Bauer, Ana Gospodinova & Chris Heilmann
14:54Tim Cadenbach
30:15Dan Cranney
36:54Rudi Bauer, Adnan Pavlovic, John Salt & Ivana Spiridonovic
00:00Rudi Bauer & Daniel Cranney
29:03Dan Mindru
53:46Chris Heilmann, Daniel Cranney & Raymond Camden
Jobs that call for the skills explored in this talk.
Wolters Kluwer
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Zürich, Switzerland
C&d Talent Advisory - Academy
Leeds, United Kingdom
