Stop Wasting Money on Ads: How to Actually Reach Developers

What's the most effective way to reach developers? It's not ads, but providing a sandbox for them to experiment and break things.

#1about 8 minutes

The origins and evolution of developer relations roles

Experts from Yahoo, Microsoft, and AWS share how they transitioned from engineering and sales into developer advocacy and community building.

#2about 6 minutes

How developers discover and trust new tools

Developers find new tools through trusted sources like newsletters and word-of-mouth, valuing real-world use cases over initial hype.

#3about 6 minutes

What makes developers try and trust a new product

Developers are more likely to try tools with free tiers or trials, and they often trust products with clear, paid options over vague 'free forever' promises.

#4about 6 minutes

How startups can effectively engage developers at conferences

Startups can gain visibility at large tech conferences by participating as speakers or moderators and focusing on authentic listening rather than direct sales.

#5about 11 minutes

Reaching developers beyond in-person events

Engage developers effectively through channels they already use, such as curated newsletters, technical blogs, community Slack or Discord groups, and interactive coding platforms.

#6about 9 minutes

Using customer success stories to build credibility

Leverage authentic customer success stories as a powerful tool by aligning with your customer's brand goals and workshopping the narrative with them.

#7about 8 minutes

Measuring DevRel impact and embracing open source

Measure the impact of developer relations by creating direct customer engagements, and understand that supporting an open source project requires ongoing community management.