World Congress 2025 • Aug 20, 2025 • Session details

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Katrin Lehmann, Magnus Östberg

Mercedes-Benz is rewriting 130 years of automotive legacy. Software and AI are now their foundational horsepower. Discover how 200 petabytes of data drive this software-defined vehicle revolution.

Starting at 2:27 · Watch from the beginning

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Matching moments

2:55 min

Transforming automotive mobility with software and intelligence

Maxim Lebold +1 · World Congress 2023

3:16 min

Driving developer productivity with AI in automotive tech

Mike Butcher

Mike Butcher +3 · World Congress 2024

2:20 min

Introduction to software driven vehicle manufacturing

Rahima Yakoob · World Congress 2023

6:43 min

Adopting a software-first approach to vehicle development

Peter Bosch

Peter Bosch · World Congress 2024

2:21 min

Introduction to machine learning in the automotive industry

Jan Zawadzki · LIVE

1:47 min

Current state of software integration in modern vehicles

Peter Bosch

Peter Bosch · World Congress 2024

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Upcoming sessions on this topic

Starts in 11 days

Conference India 2026

November 25–26, 2026

Bengaluru, India

Get tickets All 108 sessions

Engineering AI Strategy: Beyond the Hype
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Wed 25 Nov · Stage 4
Keynote by Umang Dharmik (SVP & Head of IT, Mercedes-Benz)
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Thu 26 Nov · Mainstage
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