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World Congress 2025 • Aug 20, 2025 • Session details

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Katrin Lehmann , Magnus Östberg

Mercedes-Benz is rewriting 130 years of automotive legacy. Software and AI are now their foundational horsepower. Discover how 200 petabytes of data drive this software-defined vehicle revolution.

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#1 about 3 min

Launching the first software-defined dynamic vehicle experience

Water-cooled computing powers immersive digital experiences and over-the-air upgrades in modern vehicles.

#2 about 1 min

Separating hardware and software with a service-oriented architecture

A cloud-based operating system enables continuous rollout of digital vehicle features independently from automotive hardware lifecycles.

#3 about 2 min

Enhancing in-car virtual assistants with generative AI models

Integrating multimodal neural network models improves natural language understanding and drastically increases voice assistant usage.

#4 about 4 min

Transitioning automated driving to neural networks and model-based perception

Utilizing massive datasets and upgraded compute capabilities allows autonomous systems to handle complex urban traffic without rigid programmatic rules.

#5 about 5 min

Aligning enterprise workflows to support continuous software delivery

Breaking down historical silos between information technology and research teams facilitates rapid software updates alongside strict regulatory compliance.

#6 about 4 min

Integrating artificial intelligence across the automotive production lifecycle

Automated defect detection, technical compliance checks, and intelligent customer routing streamline operations throughout the corporate supply and distribution chain.

#7 about 2 min

Empowering developers through continuous learning and modern programming tools

Equipping engineering teams with automated coding assistants and dedicated training time fosters a proactive culture of data-driven innovation.

Matching moments

2:55 min

Transforming automotive mobility with software and intelligence

Maxim Lebold +1 · WWC 2023

3:16 min

Driving developer productivity with AI in automotive tech

Mike Butcher Mike Butcher +3 · WWC 2024

2:20 min

Introduction to software driven vehicle manufacturing

Rahima Yakoob · WWC 2023

6:43 min

Adopting a software-first approach to vehicle development

Peter Bosch Peter Bosch · WWC 2024

2:21 min

Introduction to machine learning in the automotive industry

Jan Zawadzki · LIVE

1:47 min

Current state of software integration in modern vehicles

Peter Bosch Peter Bosch · WWC 2024

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