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World Congress 2025 • Aug 20, 2025 • Session details

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Katrin Lehmann , Magnus Östberg

Mercedes-Benz is rewriting 130 years of automotive legacy. Software and AI are now their foundational horsepower. Discover how 200 petabytes of data drive this software-defined vehicle revolution.

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Matching moments

2:55 min

Transforming automotive mobility with software and intelligence

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3:16 min

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