World Congress 2026 Europe - Virtual Stage • Jun 30, 2026 • Session details

The age of agency: When products start to think and act

What happens when products stop waiting for clicks and start thinking for themselves? Discover how to build autonomous, trust-driven adaptive experiences using the beehive model.

Pause

Mute

Enter Fullscreen

#1 about 5 min

Shifting from predictable user flows to adaptive experience loops

Traditional software requires manual operation, whereas adaptive interfaces learn continuously from user data to personalize everyday features.

#2 about 3 min

Using a beehive analogy for distributed artificial intelligence

Designing for emergent intelligence requires setting up constraints and local signals instead of rigidly planned interaction steps.

#3 about 4 min

Interpreting behavioral signals to resolve friction automatically

Tracking metrics like drop-offs and rage clicks enables the system to suggest helpful interventions such as splitting complex tasks.

#4 about 4 min

Applying contextual signals to adjust experiences by time

Recognizing user context like specific hours or device types allows features to activate focus modes without hiding critical developer alerts.

#5 about 3 min

Optimizing layouts through user preference and micro-decisions

Tracking frequent actions and detail-oriented behavior helps adjust interface hierarchies and activate motivational gamification elements.

#6 about 4 min

Integrating external intelligence signals for resilient automated scheduling

Connecting external APIs like weather feeds allows the platform to proactively mitigate risks and automatically reschedule disrupted meetings.

#7 about 4 min

Learning from enterprise artificial intelligence failures and broken trust

Replacing customer support entirely with automated agents without proper guardrails severely damages brand reputation and introduces legal liabilities.

#8 about 3 min

Balancing human emotional intelligence with artificial adaptability

Viewing specialized algorithms as complementary tools rather than competitive threats elevates the value of innately human soft skills.

Matching moments

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa

Madalena Costa · Europe 2026 Virtual

3:07 min

Adapting product design for proactive and agentic AI

Ekaterina Streltsova

Ekaterina Streltsova · Europe 2026 Virtual

2:23 min

Addressing the emotional layers of workplace AI transformation

Daria Rudnik

Daria Rudnik · Europe 2026 Virtual

4:05 min

Enhancing user experiences with existing artificial intelligence interfaces

Zan Markan

Zan Markan · World Congress 2024

1:25 min

Expanding AI across the product development lifecycle

Daniel Geisel

Daniel Geisel +1 · World Congress 2026 Europe

1:46 min

Growth forecasts and core principles for AI-driven product design

Madalena Costa

Madalena Costa · World Congress 2024

More from World Congress 2026 Europe - Virtual Stage

One Does Not Simply Make Architecture Decisions Alone thumbnail

One Does Not Simply Make Architecture Decisions Alone

Vladas Diržys

From Black Box to Glass Box : Bedrock AgentCore Observability thumbnail

From Black Box to Glass Box : Bedrock AgentCore Observability

Yasemin Aktürk

Leading in Rhythm: How Women Make Better Decisions with Biological Intelligence thumbnail

Leading in Rhythm: How Women Make Better Decisions with Biological Intelligence

Julia Grosse

Better Together: Leveraging Your Observability Tools as a SIEM thumbnail

Better Together: Leveraging Your Observability Tools as a SIEM

Mathias Palmersheim

ChatGPT Apps: From Chat to Checkout thumbnail

ChatGPT Apps: From Chat to Checkout

Aaron Koivunen

Interior Decorating (TypeScript Decorators) thumbnail

Interior Decorating (TypeScript Decorators)

Michael Dowden

Upcoming sessions on this topic

World Congress 2026 North America

September 24, 2026 · 16:50–17:20

Mainstage

Building AI Products vs. Building With AI

Aparna Dhinakaran, Rukmini Reddy, Tamar Bercovici

Aparna Dhinakaran

Rukmini Reddy

Tamar Bercovici

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Stage 6

Proactive AI That Doesn’t Annoy Users: Building Context-Aware Notification Systems

Raju Dandigam Dandigam

Engineering Manager at Navan

Raju Dandigam Dandigam

World Congress 2026 North America

September 24, 2026 · 15:30–16:00

Mainstage

Our Brains in the AI Era

Cassidy Williams

Senior Director of Developer Advocacy, GitHub

Cassidy Williams

World Congress 2026 North America

September 24, 2026 · 12:15–12:45

Stage 4

It's Not About the Models

Bob Wambach

Vice President, Market and Customer Insights for Dynatrace

Bob Wambach

World Congress 2026 North America

September 25, 2026 · 09:00–09:30

Stage 7

AI Agents are Only as Smart as their Context: Building a Real-Time Context Engine at Intuit

Bharat Patel

Lead Software Engineer at Intuit

Bharat Patel

Related videos

Designing the intelligence layer: The future of products beyond interfaces thumbnail

Europe 2026 Virtual • 2 months ago

Designing the intelligence layer: The future of products beyond interfaces

Madalena Costa

The integrated AI experience: A New Paradigm in an Agentic World thumbnail

World Congress 2026 Europe • 2 months ago

The integrated AI experience: A New Paradigm in an Agentic World

Loredana Crisan, Markus Rautert, Stefan Ostwald, Anna Heim

Design Patterns For AI Products in 2026 thumbnail

World Congress 2026 Europe • 2 months ago

Design Patterns For AI Products in 2026

Vitaly Friedman

Designing AI-first products: When the interface is no longer the product thumbnail

Europe 2026 Virtual • 2 months ago

Designing AI-first products: When the interface is no longer the product

Ekaterina Streltsova

Insight into AI-Driven Design thumbnail

World Congress 2024 • about 2 years ago

Insight into AI-Driven Design

Madalena Costa

Leading efficiency, empathy, and the human experience with AI thumbnail

World Congress 2025 • about 1 year ago

Leading efficiency, empathy, and the human experience with AI

Alexander Birke, Benjamin Perlzweig, Emmanuel Viale, Ming Wu

Related articles

BR

Benjamin Ruschin

Navigating the AI Shift

AI has had an undeniable impact on all kinds of aspects of life and work, from how we do everyday tasks, to how software is built, how companies operate, and even how work itself is defined. Despit...

12 months ago

A laptop interacting with AI

CH

Chris Heilmann

WWC24 Talk - Scott Hanselman - AI: Superhero or Supervillain?

Join Scott Hanselman at WWC24 to explore AI's role as a superhero or supervillain. Scott shares his 32 years of experience in software engineering, discusses AI myths, ethical dilemmas, and tech ad...

about 2 years ago

WWC24 Talk - Scott Hanselman - AI: Superhero or Supervillain?

TW

Tammy Wood

The future is here: How artificial intelligence is influencing UX design

AI has become deeply integrated into every aspect of our lives in recent years - from disease mapping to web design basics. And, generally, we have benefitted hugely from this development. AI is ex...

almost 5 years ago

The future is here: How artificial intelligence is influencing UX design

CH

Chris Heilmann

Exploring AI: Opportunities and Risks for Developers

In today's rapidly evolving tech landscape, the integration of Artificial Intelligence (AI) in development presents both exciting opportunities and notable risks. This dynamic was the focus of a re...

over 1 year ago

Exploring AI: Opportunities and Risks for Developers

From learning to earning

Jobs that call for the skills explored in this talk.

AI Adoption Lead

Brussel, Belgium

Expert Office365 Generative AI Microsoft Windows

Principal UX Researcher, AI & Developer Platforms

Austin, TX, United States

$211k–286k Remote Java GUIs AI Platforms Programming Tools

AI Full Stack Engineer

Berlin, Germany

€80k–130k Node.Js Databases TypeScript

Senior AI Developer

Expert Remote Docker Github Fastapi

21 days ago • Verified

Principal Product Designer

Expert $240k–290k Remote Figma UX Prototyping

Artificial Intelligence (AI)

San Jose, CA, United States

Experienced $155k–194k Remote Twilio Workday Zendesk