WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2026 Europe - Virtual Stage • Jun 30, 2026 • Session details

The age of agency: When products start to think and act

Madalena Costa

What happens when products stop waiting for clicks and start thinking for themselves? Discover how to build autonomous, trust-driven adaptive experiences using the beehive model.

Pause
Mute Enter Fullscreen
#1 about 5 min

Shifting from predictable user flows to adaptive experience loops

Traditional software requires manual operation, whereas adaptive interfaces learn continuously from user data to personalize everyday features.

#2 about 3 min

Using a beehive analogy for distributed artificial intelligence

Designing for emergent intelligence requires setting up constraints and local signals instead of rigidly planned interaction steps.

#3 about 4 min

Interpreting behavioral signals to resolve friction automatically

Tracking metrics like drop-offs and rage clicks enables the system to suggest helpful interventions such as splitting complex tasks.

#4 about 4 min

Applying contextual signals to adjust experiences by time

Recognizing user context like specific hours or device types allows features to activate focus modes without hiding critical developer alerts.

#5 about 3 min

Optimizing layouts through user preference and micro-decisions

Tracking frequent actions and detail-oriented behavior helps adjust interface hierarchies and activate motivational gamification elements.

#6 about 4 min

Integrating external intelligence signals for resilient automated scheduling

Connecting external APIs like weather feeds allows the platform to proactively mitigate risks and automatically reschedule disrupted meetings.

#7 about 4 min

Learning from enterprise artificial intelligence failures and broken trust

Replacing customer support entirely with automated agents without proper guardrails severely damages brand reputation and introduces legal liabilities.

#8 about 3 min

Balancing human emotional intelligence with artificial adaptability

Viewing specialized algorithms as complementary tools rather than competitive threats elevates the value of innately human soft skills.

Matching moments

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa Madalena Costa · Europe 2026 Virtual

3:07 min

Adapting product design for proactive and agentic AI

Ekaterina Streltsova Ekaterina Streltsova · Europe 2026 Virtual

2:23 min

Addressing the emotional layers of workplace AI transformation

Daria Rudnik Daria Rudnik · Europe 2026 Virtual

4:05 min

Enhancing user experiences with existing artificial intelligence interfaces

Zan Markan Zan Markan · World Congress 2024

1:25 min

Expanding AI across the product development lifecycle

Daniel Geisel Daniel Geisel +1 · World Congress 2026 Europe

1:46 min

Growth forecasts and core principles for AI-driven product design

Madalena Costa Madalena Costa · World Congress 2024

More from World Congress 2026 Europe - Virtual Stage

One Does Not Simply Make Architecture Decisions Alone thumbnail
36:15
3 months ago

One Does Not Simply Make Architecture Decisions Alone

Vladas Diržys

From Black Box to Glass Box : Bedrock AgentCore Observability thumbnail
21:15
3 months ago

From Black Box to Glass Box : Bedrock AgentCore Observability

Yasemin Aktürk

Leading in Rhythm: How Women Make Better Decisions with Biological Intelligence thumbnail
30:41
3 months ago

Leading in Rhythm: How Women Make Better Decisions with Biological Intelligence

Julia Grosse

Better Together: Leveraging Your Observability Tools as a SIEM thumbnail
39:06
3 months ago

Better Together: Leveraging Your Observability Tools as a SIEM

Mathias Palmersheim

ChatGPT Apps: From Chat to Checkout thumbnail
30:29
3 months ago

ChatGPT Apps: From Chat to Checkout

Aaron Koivunen

Interior Decorating (TypeScript Decorators) thumbnail
29:22
3 months ago

Interior Decorating (TypeScript Decorators)

Michael Dowden

Related videos

Designing the intelligence layer: The future of products beyond interfaces thumbnail
24:21
Europe 2026 Virtual • 3 months ago

Designing the intelligence layer: The future of products beyond interfaces

Madalena Costa

The integrated AI experience: A New Paradigm in an Agentic World thumbnail
30:20
World Congress 2026 Europe • 3 months ago

The integrated AI experience: A New Paradigm in an Agentic World

Loredana Crisan, Markus Rautert, Stefan Ostwald, Anna Heim

Design Patterns For AI Products in 2026 thumbnail
34:27
World Congress 2026 Europe • 3 months ago

Design Patterns For AI Products in 2026

Vitaly Friedman

Designing AI-first products: When the interface is no longer the product thumbnail
20:10
Europe 2026 Virtual • 3 months ago

Designing AI-first products: When the interface is no longer the product

Ekaterina Streltsova

Insight into AI-Driven Design thumbnail
14:29
World Congress 2024 • about 2 years ago

Insight into AI-Driven Design

Madalena Costa

Rethinking Customer Experience in the Age of AI thumbnail
29:34
World Congress 2025 • about 1 year ago

Rethinking Customer Experience in the Age of AI

Daniel Gebler, Dr. Saskia Meier-Andrae, Keno Dreßel, Stefan Bär

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.