Reducing the carbon footprint of your website

Did you know the internet pollutes more than the aviation industry? Learn how web performance best practices can directly reduce your website's carbon footprint.

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Calculating the internet's surprising carbon footprint

The internet's collective carbon emissions surpass those of the aviation industry, primarily due to the electricity required to power its infrastructure.

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How web performance directly impacts web sustainability

Optimizing for web performance inherently reduces a website's carbon footprint, creating a strong overlap between the two disciplines.

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How to measure a website's carbon emissions

Use tools like WebPageTest and libraries like CO2.js to estimate a site's carbon footprint based on the Sustainable Web Design model.

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Choosing green hosting to reduce your impact

Select a hosting provider that runs on renewable energy, which can be verified through resources like The Green Web Foundation.

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Optimizing fonts and removing unused assets

Reduce page weight significantly by auditing and removing unused assets like font files, and optimize remaining fonts by subsetting them.

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Strategies for optimizing website images

Optimize images by resizing them to fit their display containers and serving them in modern, efficient formats to reduce data transfer.

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Using the import on interaction pattern for videos

Implement the facade pattern for heavy components like video players by loading a lightweight placeholder and only initializing the full component upon user interaction.

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