Developer Tested, Educator Approved

What if your developer community isn't a marketing funnel, but a classroom? Learn how educational theory can transform your DevRel strategy.

#1about 4 minutes

Viewing developers as learners instead of customers

The talk reframes developer relations by comparing the traditional marketing funnel to an educational pyramid, emphasizing learning over sales.

#2about 5 minutes

Applying social learning theory to live coding streams

Live coding streams are effective when they apply social learning theory by being memorable, replicable, and motivating for viewers.

#3about 2 minutes

Designing hackathons with constructionist learning principles

Hackathons become more effective by incorporating constructionism, focusing on meaningful projects, productive failure, and diverse sharing opportunities.

#4about 4 minutes

Managing online communities with operant conditioning

Effective community management relies on principles of operant conditioning by setting clear rules, ensuring moderator presence, and reinforcing positive behavior.

#5about 4 minutes

Improving documentation with differentiated instruction

Documentation can be improved by applying differentiated instruction, which involves providing multiple learning paths and formats for different skill levels.

#6about 1 minute

Key takeaways for educating your developer community

The core message is to focus on educating developers by making activities memorable, meaningful, clear, and accessible, rather than just funneling them.