About This Session
In today’s hyper-competitive SaaS landscape, sustainable growth is no longer driven by features or technology alone. While strong engineering foundations are essential, it’s product-led growth – grounded in customer value, data, and learning – that ultimately drives adoption, retention, and expansion. This session draws from Pipedrive’s transformation journey. Agur Jõgi, CTO of Pipedrive, shares behind-the-scenes lessons from scaling the company from a startup CRM into a global platform used by over 100,000 companies worldwide. While Pipedrive was initially product-led thanks to its founders’ deep sales expertise, the company later entered an engineering-led phase to build a strong technological foundation following its acquisition by Vista. Today, Pipedrive is transitioning into a new phase of product-led growth—powered by a mature platform, customer-oriented product development, and advanced AI capabilities. Agur will explore: – How product and engineering teams can move from output-driven development to outcome-driven growth by using data-driven experimentation, real-time product analytics, and workflow automation. – How Pipedrive organizes decision-making through mission-based team structures and prioritization frameworks, and how the company combines internally built AI features with OpenAI to streamline sales workflows and support users’ daily tasks. Attendees will gain actionable insights into how cross-functional collaboration between product, engineering, and marketing enables measurable improvements, drives adoption of key features, and supports continuous product evolution based on real-world customer behavior with concrete examples drawn directly from Pipedrive’s journey.
Topics
- Analytics
- Communication
- Performance
- Scaling