People & Culture

Angstfreude - AI and Corporate Culture - The Thrill and the Threat

with Karin Krobath & Axel Ebert

Friday 10 July 18:20 – 18:50 Stage 4

About This Session

AI delivers in three minutes – and suddenly you’re not sure whether to feel impressed or obsolete. We hired an AI employee named Ada, sent ChatGPT, Claude, and Gemini to 2035, and compared their view with People & Culture leaders already shaping this transformation. The result is provocative, funny, and uncomfortably familiar. Why is everyone suddenly a manager? Why can measuring culture destroy it? And why might Europe’s biggest weakness become its advantage?

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Speakers

Karin Krobath

Founding Partner · identifire

Founding Partner of identifire

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Dr. Karin Krobath is founding partner of identifire® – Austria's first agency for Employer Branding and Corporate Culture. Her focus for 20 years: start from the inside. She turns brands into movements, employees into ambassadors, and "yeah-whatever" sayers into genuine fans. With sharp positioning and strong formats – including Learning Journeys for innovation enthusiasts to Nairobi and Kigali. identifire.at – 20 years of corporate culture. Now also prompt.
Axel Ebert

Founding Partner · wortwelt®

Founding Partner of wortwelt®

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Mag. Axel Ebert is founding partner of wortwelt® and co-creator of identifire®. With experience across more than 300 wording projects for financial services, industry, telecoms, NGOs and public administration, he has established himself as the "Letter Man" – and, since adopting AI, also as 'Chief Prompting Officer'. The only C-level title you actually have to earn every single day. Motto: from artificial to creative intelligence. wortwelt.at – we craft language. AI pitches in. Jargon-free.