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Markus Rautert is Chief Technology Officer at adidas, where he leads global technology strategy across enterprise architecture, platform engineering, IT infrastructure, cybersecurity, and Data & AI. With nearly two decades at adidas, Markus has helped build the company’s digital backbone—scaling platforms, securing operations, and enabling data-driven decisions across brand, supply chain, and finance. His current focus is on strengthening cybersecurity and unlocking business value through advanced analytics. Markus speaks regularly at internal and industry events, connecting with developers and senior leaders alike. Offstage, he’s a lifelong gamer and passionate tech enthusiast.
