Designing for flow: How Atlassian Williams F1 Team is building an AI-led System of Work

In 2025, we shared how Atlassian Williams F1 Team started aligning strategy, work, knowledge, and AI to unlock the potential of a connected System of Work. Now see what happens when they design for flow. We’ll unpack how Williams is rebuilding purpose, work, knowledge, and intelligence flows across the organization – using the Atlassian System of Work to standardize tooling, streamline updates, and embed Rovo-powered agents into critical engineering, IT, and leadership workflows – to turn how their teams work into a performance edge.