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Session

Inside Mercedes-Benz: 140 Years of Heritage meet AI

with Daniel Geisel

Thursday 9 July 14:10 – 14:40 Stage 11

About This Session

How do you turn AI into real enterprise value—beyond pilots and hype? Mercedes-Benz shares lessons from operating AI at scale: across legacy systems, compliance constraints, and complex organizations. The key insight: tools don’t make you AI-native—architecture, culture, and leadership do.

Topics

  • AI Standards
  • Best Practices
  • Developer Experience (DevEx)
  • Generative AI (GenAI)
  • Innovation