Starts
Thu 9 Jul, 15:30
Ends
Thu 9 Jul, 17:30
About This Workshop
AI can generate code, emails, product descriptions, and pitch decks in seconds. That is powerful. But it also creates a problem: when communication becomes faster, smoother, and more polished, it can also start to sound the same. What still cuts through is a real human story. In this two-hour hands-on workshop, Stefan Ganß shows how storytelling helps position your product, your AI expertise, and yourself with more clarity, trust, and impact. This is not a lecture. The workshop combines practical tools from journalism, live reporting and business storytelling: how to hook an audience in the first 15 seconds, how to turn dry facts into a simple three-act structure, and how to build a personal story file with material no AI tool can invent. The examples range from storytelling classics like Steve Jobs to less obvious cases from Stefan’s work as a journalist and trainer, such as a high-end motorcycle restorer who can earn up to 20% more when he can tell the true story behind the machine. This is where the work gets concrete: you apply the tools to your own context, working on hooks, three-act structures, and positioning ideas for your product, your expertise or your next talk. Ideas are tested out loud and sharpened immediately, with feedback from Stefan’s trained storyteller’s ear and from the room. You leave with concrete results you can use right after the workshop.
