Holger Hammel

Holger Hammel is Vice President Engineering at HelloFresh, where he leads the Consumer Alliance – overseeing all customer-facing digital products and related services across HelloFresh brands globally. He joined the company in 2024 to further scale and strengthen its consumer technology ecosystem. With more than 15 years of leadership experience at companies such as eBay, Mobile International, Aiven, and OneFootball, Holger has a strong track record in building high-performing engineering organizations. He is particularly known for bridging the gap between engineering and business strategy, driving innovation, and delivering scalable, customer-centric solutions.