Growth Lead
Role details
Job location
Tech stack
Job description
As our Lead User Acquisition Engineer, your mission is to support the ambitious expansion of Million Lords by improving UA performance. You will play a strategic role in shaping our UA roadmap, working at the intersection of User Acquisition, Business Intelligence, and Creative teams. You will become the data power-user and technical backbone of our UA team, rethinking, testing, and optimizing UA operations.
You role:
- Lead the data-driven UA strategy, exploring new methods and technologies to improve performance
- Optimize MMP & Networks setups, maximizing signal quality and campaign efficiency
- Challenge budget allocation logic, bringing critical thinking and analytical depth to testing processes (creatives, networks, campaign types) and campaign optimization (engagement, retargeting, BAU)
- Identify and evaluate tools and channels, ensuring we are always one step ahead
- Leverage third-party data sources and predictive modeling, enabling fast, data-driven decisions
- Conduct deep-dive analyses, collaborating with business intelligence and tech profiles to identify growth levers
- Lead campaign automation, streamlining and enhancing efficiency
- Mentor team members, fostering their professional growth
You'll work closely with marketing, business intelligence, and creative teams, and be a strong partner to leadership in defining what UA should look like for a fast-scaling mobile game., Initial phone call with Isabelle Merley, our Talent Acquisition Manager, to understand your background and walk you through the process. Interview with Charles Jacquet our CMO, to align on expectations and vision. Case study to assess your problem-solving and strategic thinking. Discussion with Pauline Berger, our Lead UA and William Rekshan, our Lead BI to understand how you'll collaborate. Final discussion with Benoît Ducrest, our CEO.
Requirements
Do you have experience in Marketing?, * 5+ years of experience in Growth Engineering and Performance Marketing in the mobile industry
- Deep knowledge of UA platforms, tools, frameworks, and MMPs
- Strong analytical mindset, with critical thinking and a habit of questioning the status quo
- Ability to mentor and guide team members, and grow others through feedback and collaboration
- Tech-friendly and experimental approach, you are comfortable exploring tools, APIs, or models to gain an edge
- Ability to manage and prioritize multiple projects with high ownership and autonomy
- Fluent in English, knowledge of French is a plus
If you're excited by the idea of working cross-functionally and translating between business needs and technical solutions, you're in the right place.
Benefits & conditions
Lyon, Auvergne Rhône-Alpes Permanent contract Median Salary: €70,000 Per Year €, Hybrid work: 3 days remote per week Flexible working hours with the option of a 4.5-day week Opportunity to become a shareholder of the company And of course:
Lunch card: €8/day, 50% covered by the company Access to sports equipment in the office Training & conferences supported to help you grow Quarterly/Monthly team lunches and a Christmas gift card …and more!
Recruitment Process We care about making this first exchange a meaningful one