Data Scientist

We're partnering with a leading marketing and communications group to find an experienced Data Scientist for a 16-week contract engagement. The successful candidate will take ownership of developing and refining multi-touch attribution (MTA) models, helping the client better understand and optimise their customer journeys.

This role suits someone who's confident working independently, thrives on solving real-world data challenges, and focuses on delivering tangible business value over theoretical perfection., * Design, build, and validate multi-touch attribution models to measure marketing effectiveness across multiple channels.

• Collaborate with internal teams to define objectives, interpret results, and provide actionable insights.
• Work with imperfect or incomplete datasets, applying practical solutions to produce meaningful outputs.
• Communicate complex technical concepts clearly to non-technical stakeholders.
• Operate effectively within a hybrid working environment, with 2-3 days per week in the London office.

• Proven experience developing multi-touch attribution models (essential).
• Background in customer journey analytics or B2C purchase path modelling.
• Strong hands-on technical skills with SQL and Python.
• Excellent communication and stakeholder management skills.
• Pragmatic approach - focused on delivering results, not perfection.