CRM Data Analyst

As CRM Data Analyst, you will use customer and campaign data from CRM and digital channels to drive personalisation, smarter lifecycle marketing and continuous performance improvement.

You will

• Build and maintain CRM performance dashboards in Power BI or Looker Studio to track engagement and conversion across the lifecycle
• Define and manage CRM measurement, segmentation, attribution and KPI frameworks
• Develop actionable insight reports that improve campaign targeting, automation and retention outcomes
• Support CRM forecasting and predictive modelling using SQL plus Python or R
• Improve data quality, structure and consistency across CRM systems and marketing platforms
• Work closely with CRM, marketing and creative teams to embed data driven decision making
• Coach junior analysts and contribute to best practice in CRM analytics

• 5+ years experience in CRM analytics or marketing data analysis, ideally within an agency
• Strong SQL and Power BI skills plus experience with Python or R for modelling
• Excellent knowledge of CRM performance metrics, customer segmentation and attribution
• Great storyteller who can translate complex data into clear recommendations for non-technical teams
• Comfortable managing multiple projects in a fast-paced environment