Digital And Content Marketing Officer

SpecialKids Company
Birmingham, United Kingdom
22 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Intermediate
Compensation
£ 28K

Job location

Birmingham, United Kingdom

Tech stack

HTML
Adobe Illustrator
Adobe Photoshop
Adobe Creative Cloud
CSS
Google Analytics
Shopify
Video Editing
Web Traffics
WordPress
Mailchimp

Job description

  • Develop and execute comprehensive digital marketing campaigns across multiple channels, including social media, email, and content marketing platforms.
  • Manage and optimise website content using WordPress, HTML, CSS, and content management systems to ensure high search engine optimisation (SEO) standards.
  • Create engaging and high-quality content such as blog posts, articles, videos, photography, and graphics aligned with brand strategy.
  • Manage social media accounts by scheduling posts, engaging with followers, and analysing performance metrics using social media management tools.
  • Utilise Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual content creation.
  • Analyse website traffic and campaign performance using Google Analytics to inform future marketing strategies.
  • Implement SEO best practices to improve organic search rankings and increase website traffic.
  • Coordinate email marketing campaigns through platforms like Mailchimp or similar tools to nurture leads and maintain customer engagement.
  • Develop content strategies that align with business objectives and target audience preferences.
  • Monitor industry trends in B2B marketing to adapt strategies accordingly.

Requirements

Do you have experience in WordPress?, Do you have a Certificate of higher education?, We are seeking a talented and motivated Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility, engage target audiences, and drive business growth. This role offers an exciting opportunity to utilise a broad range of skills including SEO, content creation, social media management, and graphic design within a collaborative environment., * Proven experience in digital marketing with a strong portfolio demonstrating skills in SEO, social media marketing, content management, and content creation.

  • Knowledge of E-commerce is a distinct advantage
  • Proficiency in CMS management (Shopify advantageous) HTML, CSS, Adobe Photoshop, Adobe Creative Suite (including video editing tools), and Google Analytics.
  • Strong copywriting skills with the ability to craft compelling messages tailored for different audiences.
  • Experience in graphic design and photography is desirable.
  • Knowledge of email marketing platforms and social media management tools.
  • Ability to develop innovative content strategies that support brand growth and engagement goals.
  • Excellent organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
  • A proactive attitude with a keen eye for detail and a passion for digital trends in B2B marketing environments. This role offers an excellent platform for creative professionals eager to make a significant impact through innovative digital initiatives while working within a supportive team environment., * Certificate of Higher Education (preferred), * Digital Marketing: 3 years (required)

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