Web Analyst Web & Mobile App Analytics

We're looking for a Web Analyst with strong mobile app analytics experience to help drive data-led decision making across our digital platforms. You'll work across both web and native mobile apps (iOS & Android), turning user behaviour and marketing data into actionable insights that improve performance, user experience, and growth.

This role sits at the intersection of product analytics and marketing attribution, working closely with product, UX, marketing, and engineering teams.

Key Responsibilities

• Analyse user behaviour across websites and mobile applications
• Own and support analytics implementations using GA4, Firebase, Adobe Analytics, or similar
• Work with mobile attribution platforms (e.g. Adjust, AppsFlyer, Branch, Kochava) to analyse acquisition and campaign performance
• Define and maintain KPIs, events, funnels, and user journeys
• Build dashboards and reports using tools such as Looker, BigQuery, Power BI, Tableau, or Excel
• Support A/B testing and experimentation across web and app platforms
• Collaborate with developers to ensure accurate tracking plans, SDK implementation, and data layers
• Translate complex data into clear, actionable insights for stakeholders
• Ensure data quality, governance, and privacy compliance (GDPR, consent frameworks)

• Proven experience as a Web / Digital / Product Analyst
• Hands-on experience with mobile app analytics
• Familiarity with mobile measurement and attribution tools such as Adjust or similar platforms
• Strong understanding of event-based tracking models
• Experience working with product, UX, and marketing teams
• Solid SQL skills and experience working with large datasets
• Strong communication skills with both technical and non-technical stakeholders

Desirable / Nice to Have

• Experience with tag management systems (Google Tag Manager, Tealium)
• Experience with product analytics tools such as Amplitude, Mixpanel, or Heap
• Knowledge of CRO, experimentation, and lifecycle analysis
• Experience working in Agile environments
• Background in e-commerce, SaaS, or app-led products

• Competitive salary and benefits
• Flexible working (hybrid/remote options)
• Opportunity to work on high-impact web and mobile products
• Collaborative, data-driven culture
• Ongoing learning and development support