Visitor Insights Analyst

As a Visitor Insights Analyst, you will help transform complex data into meaningful insight that guides strategic and operational decisions across Heritage Services. You will analyse visitor behaviour, commercial performance, CRM data, sentiment and external benchmarks, producing clear forecasts, reports and models that support audience development and income growth. Your work will play a vital role in shaping how our worldclass heritage attractions understand and respond to changing patterns in visitor demand.

You will work closely with teams across the service, presenting findings in a way that is accessible to nontechnical audiences and contributing to business planning, research projects and market analysis. The role is varied and collaborative, requiring you to manage multiple datasets, meet tight deadlines and occasionally deputise for the Senior Business Analyst. Your insights will ensure Heritage Services continues to make evidencebased decisions that balance commercial priorities with audience needs.

If you are passionate about data, curious about audience behaviour, and excited by the idea of helping worldclass heritage attractions thrive, we'd love to hear from you., You will bring strong analytical skills, supported either by professional training or practical experience, and be confident working with large, complex datasets. Advanced Excel ability is essential, and experience with tools such as Power BI, SQL or CRM systems is an advantage. You are comfortable building models, interpreting data and combining financial and audience insights to produce wellrounded, accurate analysis.

You will also be an effective communicator who can explain complex findings clearly to colleagues at all levels. Curious, organised and proactive, you thrive in a fastpaced environment and enjoy working with others to solve problems and understand patterns in audience behaviour. An interest in the visitorattractions, cultural or heritage sector will help you bring valuable context to your work, supporting informed and strategic decisionmaking.

At Bath & North East Somerset Council we have one overriding purpose to improve people's lives. The Roman Baths is one of the UK's leading cultural and visitorattractions, welcoming around one million of visitors each year and generating substantial commercial income that supports essential local services., * Please note, BANES Council operates a policy of prior consideration for roles for any individual on the Council's at-risk register (redeployee). This means should a redeployee express an interest in this role, providing they meet the essential criteria for the role they will be considered ahead of external applicants. Please note that this advert may close earlier than the stated closing date due to high demand. We advise all interested candidates to apply as soon as possible About Bath and North East Somerset Council. Working at Bath and North East Somerset provides an opportunity to contribute to your community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services. Why Bath and North East Somerset Council? We offer a wide range of benefits, to ensure that you are paid fairly for your work, have the flexibility to enjoy a great work/life balance, and have the support you need. Go to https://jobsandcareers.bathnes.gov.uk/why-work-us/our-benefits At Bath and North East Somerset Council we have one overriding purpose to improve peoples lives. Find out more about our values at https://jobsandcareers.bathnes.gov.uk/why-work-us/our-values We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join us. Find out more on our commitment to Equality, Diversity and Inclusion at https://beta.bathnes.gov.uk/equality-and-diversity We are a Disability Confident Employer find out more at https://shorturl.at/ajrsW The Council is committed to having a diverse and inclusive workforce. Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.